Category Archives: improving sales

Understanding Personalities: Which Archetype Drives You

Your Life Theme and, personalities,  shape what motivates and drives you throughout your life. Find out which of the four archetypes and the, 16 personalities types, that can compose your identity.

Introduction

John Voris, author of the book “Discover the Power that Drives your, Personality, How four Virtues Define your World, started his career as a door to door salesman.  He failed miserably as a salesperson, even after taking sales training. He wondered why some people with the same training is better than others and discovered that, personalities, play an important role in skill.   That started his thinking that some, personalities, can do certain skills better than others. He also realized that, 16 personalities types, controls  our communication.

 

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He learned that the human mind needs to express its authentic identity and, personality. One way it does that is by selecting the objects and environment that expresses who we are.  That means that the objects around you right now reflect your past decisions.  Decisions like, I know I like this or I don't like that.

How to identify our 16 Personalities.

John: So when I figured out how to sell to, personalities, I became an excellent salesperson closing 12 out of 14 transactions. I would be able to walk into a room and tell the motivation of my clients by the objects they surrounded themselves with. For example If you came into my office today I have over 4000 books. You can deduct that I am curious. Then you look at the titles of the books and you would understand my desire for wisdom. That doesn't mean I’ll buy; but if the salesperson tailor their language to my desire for wisdom and build rapport, they have a great chance of closing the sale.  That is how you read people.

Another example, if I were to go into a beauty salon, I can figure out the, personalities; everyone is having fun.  I want to appease the, personalities,  so when I  walk into the salon I talk about other people of interest. The people who just purchased my widgets like Janice two doors down.  I would talk about what is factual about Janice. The, personalities, in the salon would buy my widget because Janice bought it.

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How does Objects identity their  personalities?

Our, personality, as our way of expression.  Your identity does not follow. I think therefore I am; It’s the only way to find self-actualization or self-realization.  The objects, events and people around their, personality, identify the, personality type.

Myrna: I'm thinking of an object and that identifies, personalities, and identities. I'm thinking of maybe an expensive car, a big house, nice expensive clothes. These objects around me definitely define my, personality.

True,  but  I  look at what do you like to do for fun?  What is your hobby? In my 35 question, personality test, I ask the questions like “What event caused you the most pleasure? What event caused you the most pain?”  I ask you to describe both, you will find they are linked to the same answer because they are linked to your, personality, and who you are. I am able to identify one of your, 16 personalities types, from this test.

Discover Your Life Theme: The, Personality, Engine That Drives You

Your Life Theme offers the, personality,  framework that gives shape to what motivates and drives you throughout your life.

You are not a, personality, you are an identity. That identity is driven by one of four archetypes or  “Life Themes.”

These “ Life Themes” are Love, Justice, Wisdom and Power.

These represent four and the only four major motivating forces that can explain human behavior.

These four archetypes have many roles and functions that compose our identity. It is their adequacy of expression that is responsible for us living a life of happiness and success.

While each of us contains all four, there is one that takes precedent over the others.

They are responsible for our feelings and emotional reactions often causing anxiety, fear, anger, self-doubt, alienation, the lack of life meaning and purpose.

Once you know your, personality, that’s driving your Archetype, you will be able to understand its presence and better manage your life and your relationships.

The Myers-Briggs Personalities Type Indicator

An Overview of the Myers-Briggs Type Indicator
  • Intuitive-Thinking. INTJ. INTP. ENTJ. ENTP.
  • Intuitive-Feeling. INFJ. INFP. ENFJ. ENFP.
  • Sensing-Judging. ISTJ. ISFJ. ESTJ. ESFJ.
  • Sensing-Perceiving. ISTP. ISFP. ESTP. ESFP.

According to, Myers-Briggs,  theory of, personality types,  people can be characterized by their preference of general attitude:

  • Extraverted (E) vs. Introverted (I), their preference of one of the two functions of perception:
  • Sensing (S) vs. Intuition (N), and their preference of one of the two functions of judging:
  • Thinking (T) vs. Feeling (F)

The three areas of preferences introduced by Jung are dichotomies (i.e. bipolar dimensions where each pole represents a different preference). Jung also proposed that in a person one of the four functions above is dominant – either a function of perception or a function of judging. Isabel Briggs Myers, a researcher and practitioner of Jung’s theory, proposed to see the judging-perceiving relationship as a fourth dichotomy influencing personality type [Briggs Myers, 1980]:

  • Judging (J) vs. Perceiving (P)

The 16 personalities types

The first criterion, Extraversion – Introversion, signifies the source and direction of a person’s energy expression. An extravert’s source and direction of energy expression is mainly in the external world, while an introvert has a source of energy mainly in their own internal world.

The second criterion, Sensing – Intuition, represents the method by which someone perceives information. Sensing means that a person mainly believes information he or she receives directly from the external world. Intuition means that a person believes mainly information he or she receives from the internal or imaginative world.

The third criterion, Thinking – Feeling, represents how a person processes information. Thinking means that a person makes a decision mainly through logic. Feeling means that, as a rule, he or she makes a decision based on emotion, i.e. based on what they feel they should do.

The fourth criterion, Judging – Perceiving, reflects how a person implements the information he or she has processed. Judging means that a person organizes all of his life events and, as a rule, sticks to his plans. Perceiving means that he or she is inclined to improvise and explore alternative options.

All possible permutations of preferences in the 4 dichotomies above yield 16 different combinations, or personality types, representing which of the two poles in each of the four dichotomies dominates in a person, thus defining 16 different personality types. Each personality type can be assigned a 4 letter acronym of the corresponding combination of preferences:

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The motivation of each of the four Life Themes or, personalities types:

  • The Love Theme- is motivated to better humanity by trying to correct that which causes pain, discomfort, suffering, and victimization. It is driven by love, compassion, and empathy.
  • The Justice Theme – seeks balance and harmony. Justice is expressed in several ways. It seeks to correct injustice and immorality in people, relationships and organizations. It also gets expressed by seeking balance and perfection using design through engineering, art, music, and literature.
  • The Wisdom Theme – is driven by a need to know in order to exercise sound judgment in problem solving and goal attainment. Wisdom finds its expression and purpose through teaching, learning, and working with data.
  • The Power Theme – needs to act upon thoughts and get into action. Empowerment finds its expression and purpose through Power as a natural leader and agent of change.
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As you can see, there is something deeper than our, personality, at work that is running the show. Our, personality, is merely the way we appear in social situations. It is not what drives us.

What drives us are ancient archetypal forces based on moral and ethical virtues. I like to see these virtues as gifts that we are born with and are compelled to express and give throughout our life.

All of us need all four of the universal motivation systems regardless of our upbringing, opportunities, and physical attributes:

To download a copy of John Personality test quiz visit www.JohnVoris.com

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Additional Resources, Personalities.

https://myhelps.us/how-transform-your-career-with-purpose/

https://myhelps.us/the-secret-to-living-the-life-of-your-dreams/

https://myhelps.us/how-disable-your-autopilot-brain/

https://en.wikipedia.org/wiki/Type_A_and_Type_B_personality_theory

Authentic Identity Assessment

What Are the 12 Archetypes and Which One Dominates Your Personality

 

Using The Inner Game To Become The Richest Real Estate Agent

Ben Oosterveld became a, real estate agent, and a coach and said I would literally show the agents how to do sales using their, inner game.  I convinced 12, real estate agents, to coach with me, and I said, I'm gonna really kill this. I'm going to destroy it. It's not going to be hard. I know how to do it, but I'm going to do it alongside you.

And it was the weirdest coaching program ever. I said only one group of people are ever going to see this and I became Rookie of the Year.  My first year I did over 80 transactions. But I but I also hired an assistant within my first three weeks, because I was businessman.

Download the podcast here: 

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Bio

Ben Oosterveld, didn’t have an easy start. He lived on the streets from the age of 14, survived a failed suicide attempt at age 15, and later spent 365 days in rehab. Ben's, inner game, needed work. He was a pure-bred, people pleaser, manipulative & controlling man who always compared himself to others to the point of constant self-sabotage.

Ben has since coached entrepreneurs and national companies. Previously, he built a real estate investment company that held 61 properties with investors in 4 different cities. After getting his real estate license, he built a multimillion-dollar real estate business with an award winning top national team in 3 years.

Today, Ben helps business owners and, real estate agents, get clear about who they really are and what they really want. He helps them make the right changes in their business and life with the new goal of building a life they love. His focus is on coaching, speaking, and running personal growth retreats. Ben loves business but his real obsession is helping people break free of the old patterns that hold them back in life. The, inner game, is everything to him and he is on a mission to find his tribe, one extraordinary person at a time.

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How Ben found his inner game

Myrna; : Can you share your backstory, why you were suicidal and bridge the gap for us and how you went from there to here?

Ben: Sure, I grew up in a tough childhood. I had good parents, but my dad was not in a place to be a parent. He has his own backstory that shaped him. And yeah, just I started running away from home when I was 12 and lived on the streets. I was a very industrious kid, but still and I would find places to sleep and just honestly just got into drugs. Alcohol found a place of acceptance. I never felt accepted.

I got really good at doing drugs as a young kid, every day just getting go.  I ended up trying to commit suicide and committed in a psychiatric ward. I broke out of the psychiatric ward as a kid and that was on the news. My parents told me the news it was a pretty crazy story. But there's lots of stories within all these stories, but I went to a place called Teen Challenge. I went to 365-day rehab center, my plan was I was gonna give this one last try. And I went and that helped me. It helped me a lot.

And then I went into the world. I got into sales. I got into selling. My dad was a salesman, so it's just ironic that I got into sales. I desperately wanted his approval and his love thinking that was the missing hole in my life, thinking that was the actual hole that I needed to fill was based around my father relationship. But it was a relationship with myself. I didn't realize that till later. And I figured, you know, we got to work on this relationship with my dad and, and he was really interested in to me when I was doing things that he was interested in.

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The performance mentality to crush real estate sales

I built the, performance mentality. You know, people pleasing, mentality where I felt loved when I worked hard, so became a workaholic. My dad was a salesman and a financial planner. I became a, salesman. But I'd be not just a, salesman, I became number one, salesman. I had this weird drive that but if I wasn't number one, I was nothing. I had this huge gap happiness was always based on my performance, and what other people would say about me.  I knew I could control what other people say if I just become number one.

I became a, real estate investor, and the first year or so I bought 41 properties and ended up building a, real estate investment, company. I ended up coaching, real estate agents. We changed the investment company when the crash happened. That was a pretty huge hit in my psychology, because I was always winning, and I didn't know what it was like to not win. I cried at my desk. I went through a lot then I hired a, life coach. And I hired someone I thought he was a, business coach.

His name was Mr. McKernan and I worked with him for eight years. And he was the first guy to challenge me. I was a very strong, strong person. I could tell myself stories and I could convince you and me of these stories. And a lot of times we just got to identify some self-awareness around these people that are going on with their stories.  I've really niched out in, real estate, to help the, real estate industry and, real estate agents.

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Becoming an inner game coach

I actually became a, real estate agent, and a coach and I would literally show the agents how to do sales. So, I convinced 12, real estate agents, to coach with me, and I said, I'm gonna really kill this. I'm going to destroy it. It's not going to be hard. I know how to do it, but I'm going to do it alongside you. And it was the weirdest coaching program ever. I said only one group of people are ever going to see this and I became Rookie of the Year.  My first year I did over 80 transactions. But I but I also hired an assistant within my first three weeks, because I was businessman.

Why would you buy a restaurant and try to cook and serve all at the same time?  Real estate agents, all over the country are doing everything themselves. And I realize it's the thinking that's the problem. They think they can keep selling and selling, but they forget that you could build a, referral base, every single year bigger and bigger and eventually if you did 1000 deals in your lifetime and you have a 10% referral rate, you'd have 100 sales every single year without even spending $1 in marketing. So, no one's playing the long game. I coach now helping, real estate agents, put in the right systems in place, so they can buy back their time because a business is if you're a, salesman, you got to grind it out.

But if you're a business owner, what you're doing is designing your company to serve the life that you want. The question is what else do you want? And that's where I'm a blackbelt, because I can help people uncover what they want. Now we create that then we say how much does that cost? Cool. So, you only need 200 grand a year to have the life you want when you thought you needed a million.

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Podfriend Transform Your Mind Podcast

People pleasing and the inner game

So, we do a lot of work regarding the, inner game, and figuring out what they want. Most people don't know. My journey has been this weird, obsessed with human behavior and psychology because I was broken and I hated myself. So, I just was I tried to fix myself along the way and then the, inner game, really changed me.

It's been many, many lessons. We could talk for long. I'm sure we could share stories. The thing is, though, the biggest one. The biggest one happened the last, say three years for me. I've done well. I've done been doing this for years now. But the thing is, I got to a place where I would see something in my life and I want to fix it. I want to fix, people pleasing, manipulative, anger, whatever you can choose, anxiety, and I looked at it and I say I don't want that in me.

So now I'm going to use my skill of attacking and my builder skill, which is like, let's figure out how to get it down. I would study and try to attack these ailments that I had that I didn't like. But the more I fixed them, I find more, fix more and find more, that's when I realized I knew I know a lot of knowledge and I can help a lot of people. But I realized I was digging myself into a hole of unsatisfied anxiety, depression, hatred, through the, Personal Growth Movement. Because I just found that I was still broken.

Then I would go into judgment and say I should feel better. I'm doing all these, personal growth tools, and affirmations and all this stuff. But it was judgment because I didn't feel better. I felt like I could get through stuff, but I had five more things in me that needed to be fixed. So that fixer in the builder just led me to more fixing and builder and what I realized is self-acceptance is enlightenment.

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Transform Your Mind Luminary podcast

Why hiring an assistant is setting realtors up for success

Myrna: Yeah, you got so many nuggets in there. I got to remember which ones I want to circle back to. Okay. All right. Let me take let me let me test my memory here. So, the first thing I want to circle back on was and you hired an assistant right away.  A lot of, real estate agents, wouldn't understand that because we know in, real estate, you don’t make enough money to hire and assistant when you just get started. I interviewed a guy a couple months ago on the on the show and he became a top, commercial Realtor, in in San Francisco. And he was talking that for the first two years he didn't get a paycheck because of course he was working on big deals.

We know as, Realtors, when you come in, you don't always get the 10 deals a month. You get a little bit of money. And you're not thinking of hiring someone. You said you went in and immediately hired someone because you understood sales.

Ben: I hired an assistant because I was planning to be successful. Are you planning to fail?

Myrna: Yeah, exactly. That's a good tagline. You know, don't plan to fail, you know, set your business up for success.

Ben: I'm dealing with hiring an assistant, it's my secret way to get to find out where you psychologically create emotional friction. So, watch this. Hey, why don't you hire an assistant? Well, I don't have money or time. I don't know what to do. Hold on. That's all emotional friction. Let me change your thinking for some of the people on the show right now that have a business or anything. I'll just do it really quickly.

Can you afford $20 a week? Of course, you can. So, what we need to do is not go to the black belt hire, I gotta get you to hire well white belt, because I need you to get a psychological win.  I want for you to become a CEO or a boss. The learning curve is way too high. But if I can get someone to manage your birthday system to make sure that you send a birthday card to every single client, I call that project hiring. You can practice being a boss and the cost is 20 bucks, one hour a week. It's the only mindset first, real estate coaching, in the world. It's called the Richest Real Estate Agent Facebook group.

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Transform your Mind Podcast Index

Definition of the inner game

Myrna: Okay, I love that. I will definitely join that. But you know in my defense, I focus a lot on my time on my podcast.  Explain what you mean by the, inner game?

Ben: The, inner game, it's the relationship with yourself. When you wake up in the morning, how do you feel? It’s your, emotional intelligence. Let's talk about, people pleasers. If you're a, people pleaser, you are extremely selfish person. I can speak about it because I got the medal of honor. And so, here's the thing, let's play this game with the readers and even ourselves. If someone says something like this, “You let me down.” If you can really take a second, close your eyes and think about how that would make you feel with someone that mattered. People pleasers, only please the people that matter.

Myrna: I would feel pretty bad. I would feel that I let you down and since I'm a caring person, that would bother me.

Ben: Correct, you have this internal energy this chaos that says, I don't like this feeling that I get when someone lets me down.  By the way I can manipulate anybody with that right now. All I got to do is say you let me down and I can pull the strings on people, that's manipulation. So, if you just be very careful, miss everyone wants to be an independent man, independent woman. Great. So, if you're a, people pleaser, super easy to control. FYI. That's how you give your power away. Second thing is this, if you are people pleasing, you act as if it's about the other person. And it's such a lie, because all I want is that feeling to go away.

So, I got to make sure you're not upset with me. That has nothing to do with the, is all about making sure I don't feel those emotions. Because it makes me feel bad. So, who are you really pleasing?  Yourself.  How do you like when someone says I'm doing something for you, but they're not using you so really, as a, people pleaser, you use people. No wonder there's no real deep connection.

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Transform Your Mind Podcast Player FM

Language and personality types

Myrna: That's true. That's a different way of looking at it. That's a different spin. Tell us about the 16 Psychological languages.

Ben: we're born with 16 personality types and we all are the same human. There are 16 through the study of 100 years of psychology, there's 16 combinations of personality. So, when we say that's just my personality, you're all personalities you just haven't visited say the organizing person, you're more of a winged person or you're more of a detailed person, you're more of this, so forth. So, this is years and years of studying humans is understanding myself as being my obsession, and now I understand the people and I'll give you an example.

Let's just do a practical example on a language understanding human language. So, let's say that, you're a real estate agent, and you go into a house, let's say I'm brand-new, real estate agent. I sit down and the client askes me, so how long you've been in the business, I'm thinking who says that? What if I'm brand new, you know? I'm gonna feel terrible.

And so here's the thing. I look at a guy like that. And so, speaking his language, he has the balls to hit me with a bat. That is a test on my credibility. Okay, we have to understand that we can stop being so self-centered, and observe how people talk to us. Here's the trick. Here's some tactical training. The guy says, how long you been in the business? You have to hit him with a sarcastic hit and you got to be direct, or you'll lose the guy's credibility. That's understanding his language.

So, I would say, you know what? I've only been in the business under a year. And I might not be your, real estate agent. Then I'd say to him, I'd say, but I do know someone 40 years in the business, her name's Betty. She has a walker. If that's how you're going to choose, let me give you her your number right now. And then guess what he says, I like this guy. I want to hire him. Because  sarcasm  is the language of the logical, but then later, they become loyal.

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Transform Your Mind Podcast Pandora

Using language to build connection and rapport

Myrna: So you're really pretty confident to do that. That's pretty good.

Ben: In my course I teach the psychology of all the languages and when someone teaches sales training, I think it's manipulative. What I do is it's like, I look at human connection.

So there's building connection and rapport through tactics or authenticity, and then one is rich, but people pleasing one is real. Like if I really understand you, I'll probably find out what makes you tick. What's your nostalgic value? That’s what I think of when I meet a client. So, this isn't this isn't mirroring, its building rapport. This is truly at a psychological level, making a connection.

Myrna: Tell us about your podcast is called the, Inner Game.

Ben: I am no longer doing the, Inner Game, Podcast. We're all in on bringing mindset and personal growth and business mindset versus worker mindset to, real estate. And so, I'm focused 100% of that in my podcast is called “The, Richest Real Estate Agent. The other thing is I have a book coming out called the real “The richest real estate agent: how to build a seven-figure business without sacrificing your relationships.” It's the first mindset book for, real estate agents, with full tactical training. Never ever has this been combined. We're going to be going after the, inner game, for, real estate agents, and that's our focus.

Book The Richest Real Estate Agent
Book The Richest Real Estate Agent

Conclusion

And so that's the book, the podcast and our group on Facebook is all The, Richest Real Estate Agent.  I also run, personal growth, retreats that I do that once a year for people that want to bring up their teams or whatever, and I take them on a three-day kind of off grid or adventure retreats. And that's three days I can't even compare to the effectiveness of what three days away on one of my retreats does for the for the head and the heart. All these information can be found on my website www.benoosterveld.com

Additional Resources

https://myhelps.us/create-a-freedom-lifestyle-with-investment-property/

7 Traits of Highly Effective Sales People

The best, sales people, and most effective, sales people, are naturals. They are, extroverts, who love people, have sunny positive personalities and are highly ethical.

“I determine to render more and better service, each day, than I am being paid to render. Those that reach the top are the ones who are not content with doing only what is required of them.”

― Og Mandino, The Greatest Salesman In The World

Here are seven other traits you should look for when interviewing for your sales team.

1: They fish instead of hunt

A hunter stalks his prey and then attacks. He tries to make one shot for the kill; if he misses, then he tries to find another prey and takes aim again.

A fisher man on the other hand first understands the fish he is trying to catch. In choosing a pond or lake, he knows what kinds of fish are in the pond, what kind of bait they usually bite on and when they are most likely to bite.

In the world of, sales, the hunter is the transaction seller who sells on price and usually has only one shot.

The salesperson who is a fisher man on the other hand, takes the time to learn about his customer. He understands how his product solves the problem of the customer and instead of shooting to kill; he dangles the correct bait by offering a solution and builds a relationship with the customer, before he tries to close the sale.

“Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats. Yet each struggle, each defeat, sharpens your skills and strengths, your courage and your endurance, your ability and your confidence and thus each obstacle is a comrade-in-arms forcing you to become better… or quit. Each rebuff is an opportunity to move forward; turn away from them, avoid them, and you throw away your future.”
― Og Mandino, The Greatest Salesman In The World

2: They know when to speak and when to listen
Inexperienced, sales people, think they can win sales by over-talking their prospects. The best, sales people, use discretion and carefully crafted questions to get a prospect to close. Once they have delivered the pitch, they know to shut up and listen.

 

3: They work closely with their support staff
Closing a large customer sometimes require your solution experts. Great sales persons know when to bring in their support staff to add value to the customer.
Inexperienced, sales people, try to do everything by themselves and usually loose the sale.

4: They practice continuous learning
Great, sales people, not only learn everything about their product; but they also learn everything about their competitor’s product.
For example: Let’s say you are trying to decide between a Toyota Camry and the Honda Accord as your next vehicle. You are at the Toyota dealership and your salesperson not only tells you why the Toyota Camry is the right car for you based on the needs he uncovered during his fact finding segment of the sale; but he also tells you the all the features of the Honda Accord and why it may not be the best fit for you. He knows his product!

5: Highly Effective Salespeople love their job
Most, sales people, actually hate sales and selling. The most effective, sales people, actually enjoy it. They get up every day excited about the product and the prospects. They love the high of the win and the excitement and challenge of influencing their customers.

For these few, the high compensation is an added bonus like icing on the cake, of getting to do what they love.

6: They are self-motivated and self-directed

Companies spend a ton of money on sales managers who mostly focus on whip-cracking the bottom performers.

Great, sales people, don't need micro managing; they are internally motivated to being the best and set their own growth goals.

7: They are honest and ethical

Highly effective, sales people, never over promise and under deliver; they never lie to get a sale. They know that trust of the sales person and the company is essential to a long term relationship with the customer.

They understand the principle that the short term gain of getting a sale on false pretenses equals long term pain.

How to Become an Open Communicator

Sometimes being an, open communicator, vs a closed off communicator gets you out of bad situations like in a relationship.  In every area of life, there is no reward if there is no risk taken.

This week on Mindset Transformation radio and podcast with Coach Myrna Young, I interview Leadership Coach and Trainer, Gail Green.
Gail teaches us How to Become an, open Communicator. Gail is the founder of GoGreen Learning.
To receive her Free Gift of 3 Go Cards send her an email from her web site www.gogreenlearning.com

 

Here is a brief Biography of Gail Green.

•Gail is a leadership coach and trainer and her topic today is “How to find out if you are an, open vs closed communicator, as well as an, open communicator in the workplace.   Gail is a leader who connects individuals and teams to their truth, helping them to discover their full expression of courage, joy and fulfillment. Gail works with all sizes of companies, as well as individually with leaders, and do life coaching with individuals from all walks of life.

Gail’s primary work is in leadership development, teambuilding, stress management and all forms of, open and honest communication.

Who is a Closed Communicator?

Why is being a, closed communicator, bad?

As a, closed communicator:

  • you become defensive,
  • resistant,
  • bitchy,
  • moody,
  • easy to anger,
  • confrontational,
  • and not open to feedback.

So as a Leader, it is important to be an, open communicator,  to your team and employees.

Open people radiate outwards from their heart and is able to touch others.

If you want to impact your employees and your customers, then learn how to be open.
Listen to the podcast as Gail teaches us how to be an, Open vs Closed communicator, with the help of her Go Cards.

Brian Tracy The author of “Eat that Frog” also teaches How to become an, Open Communicator, as a Leader and achieve new levels of success in sales.
Click the link below to find out how.


300x250 Sales Success Made Simple

 

Are You also Closed Off in your personal relationships And Don’t Even Know It?

Being an, open communicator in a relationship, is necessary for the relationship to be healthy.

Here are a few questions to find out if you are an, open communicator.

  • How Would you answer the following questions?
  • Are you emotionally guarded?
  • Are you willing to take risks?

If you answered yes to these questions, it could mean that you are closed off emotionally.

Sometimes being emotionally guarded gets you into bad situations; but most of the time it gets you nowhere. In every area of life, there is no reward if there is no risk taken. So that could be why you keep finding yourself in relationships that bore you, or in relationship with other emotionally closed off individuals. Because like attracts like. Those relationships aren’t very rewarding, are they?

Open and honest communication, is the best way to be in relationships at home and workplace. If you don’t take the risk by becoming an, open communicator, and putting your true self and your true feelings on the table, those are the types of relationships that you will attract.

Your emotionally open friends who love being, open communicators, will get those giddy, best-friends-lovers, movie-type romances; you will get the dead-end ones. Maybe you’ve never had your heart broken, and maybe you think that’s a perk. But it’s not. It is said that it is better to have loved and lost than to have never loved at all! So, I will ask the question. Are you closed off communicator and don’t even realize it?

Here is an article from Madame Enoire that asks 10 more ways to tell if you are closed off personally.

Here are 10 ways to tell if you an, open communicator, or closed off 

  1. Do you feel like first dates are interrogations, and are put off by the line of questioning you receive during them?
  2. Does it feel very inappropriate to you whenever someone becomes emotional around you?
  3. Do your friends share their romantic stories with you? Or do they feel that you are never happy for them so they don’t share?
  4. Do you attract cocky guys?
  5. You do a lot of Googling before first dates.
  6.  You prep your friends to meet a guy.
  7.  Sex is a competition.
  8.  You’ve never cried to a partner or shown your venerability.
  9.  Eye contact makes you very uncomfortable
  10. You’re very sarcastic

 

Total Money Magnetism (The Secret Neuroscience of Millionaires) is a six-step system that effortlessly and automatically re-programs your brain into the brain of a millionaire. Written by world renowned hypnotherapist, multimillionaire, and celebrity success coach Dr. Steve G. Jones, this program is guaranteed to get results…

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The key to a life of financial freedom and abundance is right in front of you, and I invite you to share it with your friends and family!

Show Notes Open Communicator:

  • • Topic: Are you an Open or, Closed Communicator?
  •  Tell us your journey towards becoming a Leadership coach
  •  How did you come to specialize in, Open vs closed communication?
  • How does a leader know if he or she is, open vs closed communicator? What determines that?
  • If a leader becomes closed off, how can he or she trace the source?
  • Why should leaders want to become open? What are the benefits of being an,  open communicator?
  • What tools do you offer as a coach to help clients who are closed off to become, open communicators?
  • You sent me this beautiful set of Go Cards, how does one use these cards to change their state?
  • How do we become, open communicators in the workplace?
  • What is the, meaning of open communication?

Additional Resources 

Life Leadership & Success

5 Ways To Improve Your Bait

In sales, you are the, Bait! Everything you heard is true! People buy from people they like, people they feel a connection to or with people who are like them!

I recently watched the movie “A River runs through it”. I should confess that anything with Brad Pitt I watch with a big smile on my face! Anyway, in the movie Brad and his brother were fishing in this river. Brad's brother was catching a whole lot of fish and Brad had not caught one. After some time of being a spectator in this fishing expedition, he shouted to his brother, “What are they biting on?” His brother shouted back, “Pimento Bugs”. Strangest bait I ever saw, these bugs had wings! But sure enough, when Brad changed his bait he caught the biggest fish ever! Know your, bait. 

Transform your mind iTunes Podcast iTunes
Download on iTunes



Here are 5 Ways you can Improve your, Bait:

1: Use Your Attire as your, Bait, What to wear to an interview. 

I will start with an Old Cliché “You never get a second chance to make a first impression.” If you are going for an interview or meeting with a customer for the first time; look the part, and that is your best, use the first impression as your, bait.

I went for an interview once at Apple retail Store and I was very confused. Apple, Google and Facebook CEO's have all made famous the tea shirt and running shoes mode of dress. So I was not sure how to dress; but I decided on a suit. No tee-shirt and runners for me! Better to be overdressed than not get a job because you showed up in tea shirt and tennis shoes.

In the movie “the Pursuit of Happyness“, Will Smith was sleeping in bathrooms and homeless; but he made sure he had one suit that always looked good. That is all you need, one good outfit. What to wear to an interview, It is suggested that for the man the color should be blue, black or grey for a suit. For the ladies a pant suit or an A-line dress works wonders. Looking good is always, bait, to the looker.

2: Your Profile picture is also your, bait

Your profile picture is what everyone sees. Just a picture of your head and face, and they from that they form a judgement, whether consciously or not from your, appearance,  In a recent LinkedIn training class, the presenter told a story about how he was about to hire someone for a service, then he noticed that their picture was dark and blurred. He said he decided not do business with them. He formed a judgement that if they could not spend $50 to get a good profile picture, then they could not be successful. You might say that he was too judgmental; but you never know what is costing you business. It is best to button it up and use your, bait.

I personally would never connect with anyone who didn't have a profile picture, because I made the judgement that they were either not active or not serious. Now I connect because I can offer my consulting services because they need Help! Spend the money to get a professional profile picture and it will pay dividends. Whoever you are trying to attract, your picture is one, bait.

Transform Your Mind iHeart Radio
iHeart Radio

3: The entire package or, appearance, is your, bait. 

I could never understand the “shoe shine” concept. Why did men favor going to get their shoes professionally shined until it became a mirror and they could see their faces in their shoes?
Now I understand, those men understood the value of “the entire package”. You can't show up in an expensive suit, and your shoes are not shined! You can't show up in an expensive suit and your hair looks like a hippie; you can't show up in an expensive suit and your car looks like you bought it from the scrapyard. People form the wrong impression and then you have to work doubly hard for them to hear what is “coming out of your mouth”. Your entire package is your, bait.

For men, pay attention to the suit, shirt, tie, hair style, shoes.

For women, pay attention to your dress, your hair, your shoes and your pocket book! Yes, people now pay attention to what handbag you are putting your lipstick into!

4: Your Business card, your Website, and your Printed Materials is also your, Bait. 

If you want to convey success, then you have to dress for success.

Has anyone ever handed you a business card that was printed at home on cheap paper? What was your reaction? Did you want to run out and purchase their product? I am sure you didn't. Or you ask someone who has a service you are interested in for a business card, and they tell you they don't have one. Not having a business card is one way to be sure that the prospect is not going to bite on your, bait.

I should even add a pin to this scenario. In the movie “the Pursuit of Happyness”, there is a scene in which a salesperson bent over backwards to get a contract with Will Smith to produce his story. He called him several times, he made him an irresistible offer, he tracked him down at the airport and when Will was about to sign the contract and he asked him for a pen, he did not have one! Will cancelled the deal. He felt that a salesperson should always have a business card and a pen if he is worth anything!

Google Podcast Transform Your Mind
Google Podcast Transform Your Mind

5: Your Speech – how you speak is also, bait 

I don't know if you have noticed, but most of the leading roles for movies and television commercials are going to actors who sound English! It is like a “cool breeze” to listen to someone with a pleasant voice. You don't have to have an English accent; but your volume should be right and your pace should be right. As a Toastmaster, when we are speaking, we are gonged when we add fillers to our speech. Fillers are so, umm, ahh, etc. if you are doing a presentation, erase self doubt by not having too many fillers, your audience won't regard you as a subject matter expert.

Your, Bait is you! Once you make a good impression and the fish are biting; then you can get on with the business that you came to do, and that is to sell your product or service.

You want to catch some fish!

http://myhelps.us/contact-us-1.html

Additional Resources:

https://myhelps.us/4-life-hacks-that-will-motivate-your-teams/

How to Become an Entrepreneur

Dressing For Success And The Achievement Of Your Dreams

 

Who is the Team Player on Your Team? The 20/70/10 Rule

Let's bring this, team player, scenario to your, sales team. How are you letting the stars on your, sales team, know that you value their contributions? Do you reward them with praise publicly and personally? Do their bonuses reflect their value?

Who is your favorite team player?

Who is your favorite, team player? Is it LeBron James in basketball? Peyton Manning in Football, or Derek Jeter in baseball? Regardless of which star you pick, management knows that this, team player, is the “duck who lays the golden eggs” and they treat him with respect and shower him with dollars.

On the same team, suiting up in the same uniform, playing the same number of games, going to the same amount of meetings and practice workouts; you can have the star making 10 million per year and his team member making the minimum $300,000 per year. What exactly is the message management is trying to convey with this disparity in salary? The message is “you are the best, you are, the most valuable, team player, on this team.

We need you to  win. We value you and your skills, we don't want another team to be able to steal you away by offering you more money.” The other members of the team don't grumble at the water cooler about the unfairness of pay. Instead they are happy to play in the presence of greatness and they are hoping that some of his skills will rub off on them.

Sales team player

Let's bring this, team player, scenario to your, sales team. How are you letting the stars on your, sales team, know that you value their contributions? Do you reward them with praise publicly and personally? Do their bonuses reflect their value? I have been on, sales teams,  where the top sales representative overachieves by 150% to revenue goal and the Sales Manager offers no public or personal congratulations. No fanfare! On top of that accounting tries to not pay by recalculating and cutting the amounts of bonuses.

The, 20/70/10 rule, of differentiation states that 20% of your team are your star players and should be showered with incentives to continue to perform at this high level. The next 70 percent are average or mediocre team members and management should offer them coaching to improve their confidence and skills sets.

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Take the case study of Rolando McClain. He was the #1 draft pick for the Oakland Raiders in 2010. That means that he was one of the best coming out of college; but once in the NFL, he didn't live up to his potential and he was released first by Oakland Raiders. He was then picked up by the Baltimore Ravens and later released as well.

Then when the Cowboys were looking for a linebacker, McClain came under their radar and they decided to check him out. They called his old college coach Nick Sabin and asked him what made McClain good in college. With this information the Cowboys received from Coach Sabin, they called McClain in for a tryout and made him an offer. The story goes that the exchange with the Ravens cost the Cowboys a bag of donuts! Jason Garrett the head coach of the Cowboys and his coaching staff worked with McClain, improved his confidence, and moved him from the bottom 10%, to the top 20%. McClain now starts every game and he and the Cowboys had an awesome year.

We could this sports analogy to show that the job of a Sales Manager is to move his mediocre, team player,  up through the ranks with effective coaching. Sometimes an outside coach works best, because the employee can be honest. Beating them over the head with the numbers on the report is not the way to do it.

Who Is a Team Player?

A, team player, is a person who plays or works well as a member of a team or group. Teams in organizations need strong team players to perform well and reach their goals.

Team Players,  motivates unity in the workplace

A teamwork environment promotes an atmosphere that fosters friendship and loyalty. These close-knit relationships motivate employees in parallel and align them to work harder, cooperate and be supportive of one another.

Individuals possess diverse talents, weaknesses, communication skills, strengths, and habits. Therefore, when a teamwork environment is not encouraged this can pose many challenges towards achieving the overall goals and objectives. This creates an environment where employees become focused on promoting their own achievements and competing against their fellow colleagues. This is not a, team player. Ultimately, this can lead to an unhealthy and inefficient working environment.

When teamwork is working, the whole team would be motivated and working toward the same goal in harmony.

Teamwork and Team Players offer differing perspectives and feedback

Good teamwork structures provide your organization with a diversity of thought, creativity, perspectives, opportunities, and problem-solving approaches. A proper team environment allows individuals to brainstorm collectively, which in turn increases their success to problem solve and arrive at solutions more efficiently and effectively.

Effective, sales teams also allow the initiative to innovate, in turn creating a competitive edge to accomplish goals and objectives. Sharing differing opinions and experiences strengthens accountability and can help make effective decisions faster, than when done alone.

Team effort increases output by having quick feedback and multiple sets of skills come into play to support your work. You can do the stages of designing, planning, and implementation much more efficiently when a team is functioning well.

Please call me for a free consultation if you are interested in improving the players on your team.

The last number is the bottom 10%. These team members should be moved out to other roles. If on a sales team and selling is not their forte, they could be moved to a supporting role, for example.

Additional Resources

https://myhelps.us/how-to-run-your-sales-meetings-like-a-quaterback/

 

How to Run Your Sales Meetings like a Coach

Running your, sales meetings, like a, coach,  we can take lessons from, Head Coach, Bill Belichick‘s.  His greatness comes from the fact that he builds his systems around the strengths and weaknesses of his roster and it led him to 4 Super Bowl Championships. This is good coaching in the purest form; playing to the strengths of one’s personnel.

It may not be something that often crosses your mind, but a football, coach,  and small business owners have a lot in common. Both professions require leadership, dedication, commitment and a strong work ethic in order to succeed.

There is an old saying about the strength of the wolf is the pack, and I think there is a lot of truth to that. On a football team, it’s not the strength of the individual players, but it is the strength of the unit and how they all function together.” — Bill Belichick

Just like football coaches, as a small business owner or a Sales Manager; you must take on many roles to ensure everybody is working together as a team to achieve important goals and for operations to run smoothly. Here are a few other ways football coaches and small business owners play a similar game.

Running your, sales meetings, life Pre-game

To prepare for a football game the, coach,  research opponents, develop game plans and determine the best lineup of players who will help the team win. Similarly, when starting a small business, sales managers, conduct market research to understand the competition and the key economic conditions and indicators. Entrepreneurs also build a business plan, which sets the strategic framework for the organization and maps out the path forward. In addition, small business owners find top talent who will help them execute the plan and beat the competition.

Transform Your mind Podcast with coach Myrna
Transform Your mind Podcast

How do you, coach, During the game

Over the course of a game, head coaches, make adjustments regularly, shifting tactics to put their team in position to score and win. They consult with the assistant, coach,  to get advice on what plays they should run. Entrepreneurs and Sales Managers also make strategic moves and adjust to constantly changing market forces and customer demands.

How does your, sales teams, handle Halftime


 A, coach, typically deliver inspiring halftime speeches that motivate players to give their all and function as a team. Entrepreneurs and, Sales Managers, should also motivate their employees by providing benefit programs and encouraging their career growth through coaching and motivational curriculum, that helps to strengthen their teams' skills. Having a motivational speaker at your monthly or quarterly sales meetings also adds a charge to your team, similar to the Half Time inspirational speeches of great coaches.

Transform your Mind Spotify Podcast
Download on Spotify

How do you, coach, the Post-game


Following a game, coaches review footage to analyze which plays and strategies did or did not work and what improvements the team can make to defeat the next opponent. At the end of each day or period of performance, entrepreneurs crunch numbers to determine how well the business performed and identify ways to boost profits, cut costs and improve customer service.

At your Monday Morning, sales meetings, Sales Managers,  should be doing the same thing. They should be analyzing which plays resulted in closed sales and which plays didn't. They should develop strategies and best practices from reviewing the week's plays. Only then can they become the Tom Brady of management.

They will know the strengths and weaknesses of not only their team members but of the competition. They will know if the competition has a tendency to lead with price or service. They could then quarterback their team to run plays that would leave the competition behind or looking in the wrong direction.

Transform Your Mind iHeart Radio
iHeart Radio

Coaching your team

It's still easy to make case for Belichick as the best.

Belichick's Patriots are in the AFC championship game for the sixth consecutive season and the 11th time overall in his 17 seasons. If they beat the Steelers tonight and go on to win Super Bowl LI against Green Bay or Atlanta, they will win the championship for the fifth time under Belichick, which would break his tie with Noll for most Super Bowl wins as coach. Belichick's 24 postseason wins are record and his 237 regular-season wins rank fourth all time. His record with the Patriots is 201-71, staggering .739 winning percentage. His accomplishments and consistency are terrific, especially during the free agency era.

“His handprints, his fingerprints are over that whole team,” Ben Roethlisberger said last week. “They often out, coach, their opponent. That's credit to him, mastermind or whatever you want to call him.

“When you're playing defense like [New England's], you have to be prepared for everything. You may not see the same defense twice. He'll change things up. He'll give you looks you've never seen before. He'll do things that it doesn't matter how much you study. That's what makes him so good. He's difficult to go against. You look at, arguably, the most well prepared quarterback to ever play the game, Peyton Manning. How many years did Belichick supposedly have his number?”

Manning lost seven of his first eight games against Belichick and finished his Hall of Fame-worthy career 8-12 against him. Roethlisberger, by the way, is 3-against Belichick.

get that people say Belichick didn't become great coach until he went to New England and hooked up with Tom Brady to become the best coach-quarterback combination in NFL history. Belichick's five-year record with the Cleveland Browns from 1991 – 95 was 36 44 with four losing seasons. No one was preparing his bust for Canton back then. 

Additional Resources

https://myhelps.us/who-is-the-team-player-the-20-70-10-rule/

https://myhelps.us/15-benefits-of-business-coaching/

 

 

5 Ways To Improve Your Bait To Hook Clients

In the competitive landscape of business, your bait is your enticing offering that lures clients in capturing the attention and trust of potential clients. Your bait,  plays a pivotal role in this delicate dance. In this post, we'll delve into 5 strategies that can elevate your bait, transforming it into a powerful tool to hook and retain clients effectively.

Download the latest podcast episode here:

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What are your clients biting on? What is your bait?

Years ago I watched  the movie “A River runs through it”. I should confess that anything with Brad Pitt I watch with a big smile on my face! Anyway, in the movie Brad and his brother were fishing in this river. Brad's brother was catching a whole lot of fish and Brad had not caught one. After some time of being a spectator in this fishing expedition, he shouted to his brother, “What are they biting on?” His brother shouted back, “Pimento Bugs”. Strangest, bait, I ever saw, these bugs had wings! But sure enough, when Brad changed his, bait, he caught the biggest fish ever!

In sales, you are the, Bait!

Everything you heard is true! People buy from people they like, people they feel a connection to or with people who are like them!


Here are 5 Ways you can Improve your marketing Bait:

teeshirt dress

No tee-shirts and tattoos

1: Your Business Attire is One Hook 

I will start with an Old Cliché “You never get a second chance to make a first impression.” If you are going for an interview or meeting with a customer for the first time; look the part, and that is your best, bait. No tee shirts a, professional business attire, is required.

A few years ago, I went for an interview once at Apple retail Store and I was very confused. Apple, Google and Facebook CEO's have all made famous the tea shirt and running shoes mode of dress. But even is that culture, business casual attire, is recomended. So I was not sure how to dress; but I decided on, business professional attire.  No tee-shirt and runners for me! Better to be overdressed than not get a job because you showed up in tea shirt and tennis shoes.

In the movie “the Pursuit of Happyness”, Will Smith was sleeping in bathrooms and homeless; but he made sure he had one, business professional attire,  so even though homeless, he was always well groomed. That is all you need, one good outfit. It is suggested that for the man the color should be blue, black or grey for a suit. The, business attire for women,  should be a pant suit or an A-line dress.

2: Your Profile picture is Also bait 

Your, profile picture, is what everyone sees. Just a picture of your head and face, and they from that they form a judgement, whether consciously or not. In a recent LinkedIn training class, the presenter told a story about how he was about to hire someone for a service, then he noticed that their picture was dark and blurred. He said he decided not do business with them. He formed a judgement that if they could not spend $50 to get a good, profile picture, then they could not be successful. You might say that he was too judgmental; but you never know what is costing you business. It is best to button it up and have the best bait to hook your clients.

I personally would never connect with anyone who didn't have a, profile picture, because I made the judgement that they were either not active or not serious. Now I connect because I can offer my consulting services because they need Help! Spend the money to get the, best profile picture, and it will pay dividends.

suit and shoes

3: Your professional image  is your Hook 

I could never understand the “shoe shine” concept. Why did men favor going to get their shoes professionally shined until it became a mirror and they could see their faces in their shoes?
Now I understand, those men understood the value of “the entire package” their, professional image, included the clothes, the shoes, the briefcase, the tie, everything.  You can't show up in an expensive, business attire, and your shoes are not shined! You can't show up in an expensive, business professional attire, and your hair looks like a hippie; you can't show up in an expensive, business casual attire, and your car looks like you bought it from the scrapyard. People form the wrong impression and then you have to work doubly hard for them to hear what is coming out of your mouth.

For men, pay attention to the suit, shirt, tie, hair style, shoes.

For women, pay attention to your dress, your hair, your shoes and your pocket book! Yes, people now pay attention to what handbag you are putting your lipstick into!

4: Your Business card, your Website, and your Printed Materials are your bait 

If you want to convey success, then you have to look the part.

Has anyone ever handed you a, business card, that was printed at home on cheap paper? What was your reaction? Did you want to run out and purchase their product? I am sure you didn't. Or you ask someone who has a service you are interested in for a, business card, and they tell you they don't have one.

I should even add a pen to this scenario. In the movie “the Pursuit of Happyness”, there is a scene in which a salesperson bent over backwards to get a contract with Will Smith to produce his story. He called him several times, he made him an irresistible offer, he tracked him down at the airport and when Will was about to sign the contract and he asked him for a pen, he did not have one! Will cancelled the deal. He felt that a salesperson should always have a, business card, and a pen if he is worth anything!

5: Your Speech makes or breaks you 

I don't know if you have noticed, but most of the leading roles for movies and television commercials are going to actors who sound English! It is like a “cool breeze” to listen to someone with a pleasant voice. You don't have to have an English accent; but your volume should be right and your pace should be right. As a Toastmaster, when we are speaking, we are gonged when we add fillers to our speech. Fillers are so, umm, ahh, etc. if you are doing a presentation and you have too many fillers, your audience doesn't regard you as a subject matter expert.

Your, Bait, is you! Once you make a good impression and the fish are biting; then you can get on with the business that you came to do, and that is to sell your product or service.

You want to catch some fish! So go, fishing.

Additional Resources

Transform your Business Life: Dress for Success

 

How to Own the Sales Process from Prospect to Client

How to Own the Sales Process from Prospect to Client. i.e How to meet a prospect and walk out with a client!

In this episode, Coach Myrna Young interviews Elizabeth Gifford Maffei. Elizabeth was a multi-million dollar sales producer as a Real Estate agent, she is now a health and spiritual advocate and business coach.

Show notes Sales Process 

* What is a Challenge that entrepreneurs and business owners experience when trying to close a sale?

6 tips to close a sale quickly and effectively
  1. Identify the decision-maker and start a conversation. …
  2. Accurately qualify your prospects. …
  3. Pitch your solution (not just the product)
  4. Create a sense of urgency. …
  5. Overcome their objections. …
  6. Ask for the sale.

* What is the difference between making a sale and creating a loyal client?
* What is the first step in having a successful meeting with a prospect?

How to Prepare for a Sales Meeting As a Real Estate Agent

To be fully prepared for a successful customer meeting, you need to answer these questions:

  • Who are you meeting with?
  • Why are the two parties meeting?
  • What is the objective of the meeting?
  • When and where will it take place?
  • What is the agenda for the meeting (How)?

* How should you prepare before meeting with your prospect?
* How should a successful meeting be conducted?

Using Body Language during the Sales Process

How does the use of, body language, help, close a sale?

While it’s important to know what you should do in meetings and negotiations, knowing what you shouldn’t do is often just as important – and it begins with bad, body language.

The best sales managers know that while you may have a polished sales presentation, tasteful attire, and a product that practically sells itself, you can still miss out on, closing a sale, if your, body language, is out of sync with your words. While it’s true that first impressions make a lasting impact, cumulative, body language, is important. If you are in the habit of demonstrating any of the following, body language, in the, sales process, it could be enough to hurt your sales performance, turning a potential yes into definite no.

* What is the most important step that many business owners leave out?
* An example of a successful prospect meeting that resulted in a closed sale.

The four Stages of the Sale:

1: Qualify – Your, prospects, must have the money, the time, the need and the want to contract your services.

2: Build Rapport – People buy from people they like!
When you meet a, prospect, for the first time, it is important to find common ground. Look for similar interests or experiences and chat about them before getting into your, sales pitch.

3: Tell a story – Showcase how your product or service helped another client. It could also be a personal story of your journey to your current vocation.

4: Closing the Sale, – If you followed the first 3 stages then you don't even need to close, just ask them to sign!
If you get to the end and you get objections, then you missed the qualify or selling the benefits.

Additional Resources

How to Build Wealth with Turnkey Real Estate Investing

Real Estate Investing with No Money

 

How to Consciously Plan Personal Growth

As a Life Coach, I know that the secret to, personal growth,  is to consciously plan for it. It doesn't just happen.  We all know the acorn lives in the oak tree!  But unlike the Oak tree, personal growth, is not pre-programmed into your DNA. You need to have a plan for, personal growth.

“You can't see the picture if you are the frame”~ Les Brown

Hire a, Life coach, invest in you!. A, Life coach, is able to Help you see the entire picture.

Personal Growth Podcast
Personal Growth Podcast

Introduction to Personal Growth

Think about it. When you were growing up, your pediatrician would have you stand by a growth chart and he was able to determine how healthy you were by your growth as it related to his growth chart.

In a similar way, you can determine your professional health by your, personal growth, chart.
Did you stop growing and learning when you left school? The secret to, personal growth, is that you have to plan to grow every day?

That management promotion you are asking God for will not come if you don’t proactively do the work to acquire the skills. That spouse or healthy relationship will not come unless you proactively work at becoming the best you. Your business will not grow unless you have a growth plan, commonly called a business plan.

Below is Starbucks proactive plans for, Personal  Growth:

The People’s Republic Of Starbucks
Speaking last month at an investors' conference in Seattle, Belinda Wong, head of Starbucks in China, said the company was opening an outlet every day on average in the world’s second-largest economy.

“This year we have a higher ambition,” she told shareholders. “We will open on average one store every 18 hours.”

The company just opened its 1,500th outlet in the country, considered a milestone for the company that views China as a major source of growth this year. It wants 3,000 outlets by 2019, compared with its current 11,000 in the U.S.
Unlike in the U.S., Starbucks in China targets affluent cosmopolitan professionals and students, and puts stores near where they shop, study or work.
“Starbucks’ China and Asia-Pacific region is one of the new target areas for the company, where it intends to focus its near-term growth. Starbucks,” said a research note from Trefis.

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5 Tips to Help You Meet Your, Business Goals,  by Entrepreneur.com magazine.

https://www.entrepreneur.com/article/246435

1. Define your projects.

The first and most important thing in, personal growth and development, is to figure out what projects you are dealing with. First, what is a project? My definition is anything that takes more than a few easy tasks to get done. Setting up that new sales software? That’s a project. Expanding your network? Yep, that’s a project, too. Growing your business? That’s a collection of projects!

Some of your, self improvement, projects will be pretty obvious, but others will lurk in the background unacknowledged. To unearth all of your projects, write down everything you’re currently working on and everything you want to be working on. Then, group that list around specific, personal growth,  goals.
That action will likely lead you to your project list. You may have 10 to 20 (or even more) projects on this list, but to be effective, you’ll want to pick the two to five projects that are most important, and focus on those for the remaining tips.

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iHeart Radio

2. Give your personal growth projects a start and end date.

You should know (or decide) when each, self improvement, project should start and end. This will allow you to sequence projects by prioritizing them based on when they need to start or be finished. Start and end dates will also allow you to plan around your own business cycles and prevent projects from going on for much longer than they should.

3. Make a one-page plan for Self Improvement

A little, personal growth and development, planning goes a long way to helping a project succeed. To create a one-page plan, jot down your answers or notes for each of the following questions:
• What problem will the project solve?
• What is the benefit to the organization?
• What kind of staff and budget do I need?
• What are the major milestones?
• What are the potential stumbling blocks?
• What risks does this project pose?
• What is my work, self improvement, plan (list of tasks or sub-items to be completed by when)?
• What are the specific metrics for success?
• How will you know the project is done?
Note: if you’re going to keep the plan to one page, your answers need to be relatively concise!

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Download on Spotify

4. Establish communication routines.

For any project that involves multiple team members, set up communication routines in advance. Will someone be reporting progress weekly? Monthly? Will there be a recurring call for all parties to check in? Who is responsible for checking on whether the project is meeting its milestones?

5. Know if and when to quit personal development

In the, personal development, space, it’s best to finish what you start, sometimes it’s necessary to pull the plug. If you have all of your projects laid out, with start and end dates and a clear one-page plan that includes milestones and communication guidelines, you should have all the information you need to know when to quit a project.
Certainly it’s not always easy to quit, especially if you’ve already committed a lot of time, energy and emotion. But if a, personal development,  project is dragging on.

Here are some questions that can help you think through whether or not to abandon your, personal development, Goals:

• Is the goal of this, personal growth,  project still important to my organization?
• What was the planned ROI for this project? What is the ROI now?
• What is my opportunity cost in working on this? Could I better achieve my goals by spending this time on other projects?
• What is the emotional toll of continuing with this project.

Finally, commit to Constant and Never Ending Improvement (CANI) that is, self improvement.

In my book “Out of the Snares” I share that as a Limousine Operator, I went to the National Limousine Association annual meeting in Las Vegas every year. Every year I would practice, personal growth and development, by learning from the best operators in the business on how to use technology, improve on services and expand on my products. That allowed me to have a 30% annual growth rate and win the Entrepreneur of the year award in 1998. My intention was to become the largest operator in the Greater Toronto area and have a fleet of over 100 limousines. The secret? A, personal growth, plan!.

“Reach for the moon, even if you miss, You will land among the Stars” ~ Les Brown

The Importance of Constant and Never-Ending Improvement required for, personal growth

• Sometimes when you’re prepared to step out and be different you’re going to cop some criticism
• Don’t wait until you’ve got everything 100% right before you get started. Get it 80% right and then continue to improve it as you go
• By being different – you will also be memorable!
• Have high targets to stretch you for, personal growth.  They said man would never land on the moon…but he did. If you don’t aim high, you’ll never get where you want to be.
• Fear is what stops you from setting what people would say are ‘unrealistic goals’
• The famous Australian Cricket batsman, Sir Donald Bradman had this philosophy every time he came out to bat: I’m going to hit it for 6! If I don’t get a 6, then I may get a 4. If I don’t get a 4 then I’ll get either a 3 or a 2 or a 1. But at least I’ll get something!
• The average Real Estate Agent in earns $23,000 – $24,000. You can’t afford to be average!
• It’s not about selling…it’s about people. Be a people-helper because that is the key to your success in sales
• A Real Estate client’s lifetime value is $127,000.  If you look after them and keep in contact with them. What’s the lifetime value of your clients?
• Provide a guarantee for your clients and this will give you the edge over your competition
• If you’re prepared to step out and take risks – and overcome your fears – you will become a leader in your industry
• Develop your daily rituals of success
• Exercise will help you keep your stress levels low and enable you to be more productive
• We spend too much time wasting our time – and not improving ourselves
• Shut up and listen! Really listen! If you can’t work out your client’s needs in the first 10 – 15 minutes, then you shouldn’t be in sales
• Honesty and Transparency are crucial to long term success
• Serve others and not yourself

Adobe Photoshop PDF

Pick up your copy of “Out of the Snares” and understand the how having a, Life coach, can help you grow intentionally by helping you see the “Picture in the Frame” . Learn how to get motivated by your passion and natural abilities. “Out of the Snares” is the story of my vision to become a US citizen and my journey to leaving a Legacy for my children. The secret to my growth was I committed to constant and never ending improvement.

Order your copy today.http://myhelps.us/book-order/

Trying to see the picture? Need help understanding your DNA and what is in your seed? Let me Help you.

Additional Resources

7 Strategies to Personal Growth

Why Confidence Directly Impacts Your Success or Failure

Confidence, impacted the AFC Championship, Quarterback Russell Wilson had the, confidence, not to fold and give up and it resulted in success.

Let's say you are down by 16 points with 3 mins to go in the 4 quarter. You have played the worst game of your life. You have thrown 4 interceptions. Not only that, but the world is looking on and judging you. What do you do? Do you fold up like a flower without sunshine or do you have the, confidence, to play one drive at time? Do you dig deep and remember the last time you were down 16 to nothing and you came away with the victory? Quarterback Russell Wilson did just that on Sunday to win the AFC Championship game against the Green Bay Packers.

With 3 mins to go in the 4 quarter, Wilson was having his worst game to date; he had thrown 4 interceptions. The commentators were saying they had never seen Wilson play this bad. I started to route for them. I was routing for the underdogs, the Packers, because the Seahawks were the Super Bowl champions; but I hate to see a team embarrassed in front of millions. I have heard of quarterbacks who were tagged as not being able to win the big games. But this is where, confidence, separates the true champions. Confidence, and the spirit of never giving up. Even though Wilson had already thrown 4 interceptions to Kearse, he had, confidence, in him to give him another chance and he caught that winning touchdown and held on to that ball like his life depended on it. If you allow the facts like you just threw 4 interceptions, and you let negative thoughts snap your positive energy; you will loose. But like Wilson tearfully declared after pulling off a stunning overtime victory, he had the, confidence, in himself and in his team that they could win.

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How Confidence affects Sales Teams

I saw this same scenario play out on a, sales, team  that I was a part of. We were a team of about 40 outbound reps in a call center. The top, sales, persons on the team were selling about 40 units per day. Then a new girl was hired. She started banging out 40 units by noon!. Sales Management, thought she was cheating and started to check her sales to make sure she was not sandbagging leads. She calmly declared that she was not cheating; but that she had, confidence. She said when she picked up the phone, she had, confidence, that she was going to close the sale, and she usually did. I started paying attention to what she was doing, and I too started selling 40 units by lunchtime! My, confidence, grew.

Confidence, is usually the result of prior successes. As a sales manager, confidence, should be the first skill you coach to. If your, sales, team is not, confident, that they cannot win. You have to exhume past victories to give energy to present day activities. Why did Wilson feel that he could win?; because he won before. He knew that if there was time on the clock, his team had a chance.

Coaches need to build, confidence

“The road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.”

In, coaching, teams, you have a wide variety of players. You have your slow players, your fast players. You have the ones that are good at defense. You have the ones that are good at offense. You have the ones who would choose to drive and dish and you have the ones that would rather shoot the three. You have the people who set up the plays and you have the people who finish them. You are in charge of getting these types of players to work together and to build their, confidence.

Sure, a coach can put together a pretty set of plays. A, coach, can scream their head off in a game and try and get their players motivated. Coaching, can make you run for punishment, or they can make you run to get more in shape. The most important role of a coach, however, is to make the players on their team better with, confidence. To hopefully help them to reach their fullest potential. Players do make mistakes, but it is from those mistakes that you learn and grow.

Coaches sometimes destroy confidence by being too harsh. 

You wanted to win, and there was nothing wrong with that. I saw it in your eyes if I made a mistake, you were not too happy, which is normal for, coaching. Turnovers happen. Players miss shots.

Sometimes someone beats you in a race. Sometimes things happen. Players make mistakes. It is when you have players scared to move because of a lack of, confidence, that teams loose.

A player can be, confident,  in the way they play the game. Confident, but not cocky. It is up to the coach to build that, confidence, by highlighting the players strengths  and minimizing his weaknesses. That is what makes them improve overall, and become an asset who could become an  extremely great player and win Championships.

Transform your Mind Stitcher
Transform your Mind Stitcher

What happens when a player looses confidence

The fight to get my, confidence, back was a tough one. It was something I wish I never would've had to do. Instead of becoming the best player that I could've been, I now had to fight to become the player that I used to be. My, coach, took away my freedom of playing a game that I loved. He  took away my good memories in a basketball uniform, which is something I can never get back. You can be the greatest athlete in the world, but without, confidence, you won't go very far.

Soundcloud Transform your mind podcast
Transform your Mind Soundcloud podcast

Additional Resources

https://myhelps.us/confidence/

15 Benefits of Business Coaching to Increase Your Bottom Line

 

Business coaching, for start-up companies that are experiencing sluggish growth, helps these companies increase the bottom line, reduce attrition and create happier employees. As a, Business Coach, based in South Florida, my company MyHelps Inc launches new programs to help entrepreneurs achieve these goals.

Coaching, while this word comes from sports where the coach assists individuals as well as teams to increase performance and achieve new goals, is a process in which the coach asks the individual well-formulated questions and helps in finding answers.

The strongest aspect of, coaching, is that the individual is finding answers to his or her own questions. Simultaneously it is perceived as a managerial approach and style of management where the manager himself becomes the coach of employees.

Business Leaders have identified fifteen significant benefits of, Business coaching, as a growth and development tool.

Benefits of Business Coaching

1. Continuous one-on-one attention that facilitates growth
2. Expanded thinking through dialogue and powerful questioning from a coach.
3. Self-awareness – including bringing light to blind spots.
4. Personal accountability for development – A coach can hold you accountable for work you promised to do.
5. Just-in-time learning; e.g. preparing for a speech or meeting
6. Sustained interpersonal skills development.
7. Consistent, long-term development that gets embedded and becomes part of your routine.
8. Identify executive strengths and development needs
9. Leverage existing strengths and improve performance
10. Create a Leadership Strategy with an Action Plan and accountability to help Business owners stay on track
11. Adopt and/or reinforce the required leadership skills and competencies crucial to the company’s growth.
12. Positive and sustainable behavior changes
13. Develop leadership skills and practices; learn coaching skills they can implement.
14. Enhanced career planning and development with an action-oriented plan
15. Create and plan for greater work/life balance.

Starting your Coaching Business

The secret to a profitable, coaching business, is selecting the right clients. Don’t get into the “fixing” business or turning losers into winners; it’s exhausting. You know the people I’m talking about — they say they want something; but don’t take action to get there or aren’t willing to pay for it. Instead, focus on, coaching,  ambitious people who are already successful get to the next level. Your life will be easier and they will get great results because success is in their DNA.

To do this, you must be outstanding at what you do. Your services or insights must really work. So ask yourself: Am I the best in the world at what I do? To make a lot of money, you have to deliver a lot of value. 

Steps to Starting Your Business Coaching Business

Step One – Establish your Niche

Niching down help you attract the right kind of clients.  The more specific your , niche, the bigger your chances are for success.  I once heard of a, niche, for, business coaching, for people who used to suck their thumbs!

Step Two – Claim Your Business name.

Your business name is very important. Don't pick a name that people can't spell. We are no longer vying for directory listings so we don't need a name that at the top of the list like AAA, coaching business. Consider using your own name or a play on your name for a business name.

Step Three – Identify your business structure

  • Sole Proprietorship
  • Limited Liability LLC
  • Corporation
  • Partnership
  • S Corporation

Step Four – choose your preferred method of, business coaching

Business coaches, love to work with their clients face to face, but if you offer Skype or phone coaching you  could expand your market beyond local.  You could become an international, business coach.  Become comfortable with, coaching, via phone or zoom.

Step Five – Build your dream team for support

  • Have a coach or mentor for questions and business support
  • Have a tax accountant to help you plan your tax strategy
  • Have a lawyer to help you with contract issues

Bio Myrna Young Business Coach

Myrna Morris Young (@myrna_morris) is the president and owner of MyHelps Inc, a Florida based Coaching and Consulting firm that specializes in delivering leadership development programs for start-up companies and dynamic organizations.
Ms Young is a Certified Professional Coach from the University of Miami, Credentialed as an Associate Certified Coach by the International Coaching Federation,

Awarded Entrepreneur of the Year in 1998 and nominated for Business Woman of the Year in 2015. Her areas of expertise are Leadership development, social media marketing and personal growth. Myrna can be reached for your coaching requirements or as a motivational speaker for your next event at 888-569-3182 or on the web at “http://myhelps.us”

Additional Resources

https://myhelps.us/about-myrna-young-life-coach/

How to Set up Your Business Structure as an Entrepreneur

 

Get Rapid Results- Eat That Frog

As a Leader, You have the vision, you have identified where you are on the map. You have even written out your goals on paper, so now what?
Now you have to take action. You have to start to, eat that frog,  starting with the largest frogs.  Frogs, are the jobs that you wish you didn't have to do. Tadpoles are the jobs you like to do!

As a start-up Entrepreneur for example, You need to lobby for Capital;
You need to build your team;
You need to launch your product or service.

If you Build it, they will Come!

How do you decide which is the ugliest and biggest, frog, to eat first?
Most entrepreneurs manage by crises.
The, frog, they eat first is the one that is on fire!

Here are 5 ways to strategically, eat that frog, starting with the ugliest one first!

  1. Eat that frog, the largest and ugliest frog first: this is usually marketing.
    Your company will rise or fall depending on your marketing strategy.
    Eat that frog, get your marketing message out. Marketing is the life blood of your organization.

What is your marketing budget?
What kind of money do you want to make?
Are you hoping to make $50,000 per year or $5,000,000 per year?
These are the questions that need to be answered before you, eat that frog.  Begin eating your marketing frog.
You need to set the table before you, eat that frog. How many plates do you need? Are you eating alone or will others be joining you? What are some of the sides that go well with marketing frog eating?

Eat your biggest and ugliest frog first

The ugliest and biggest, frog, is usually picking up the phone and start dialing. In the Pursuit of
Happyness movie which documents a real life event, Chris Gardner's, frog,  was to make 200 calls per day. He, ate that frog,  daily until he was full as a millionaire!.

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Transform your Mind Soundcloud podcast

2: Don't stare at your, frogs, too long. Just, eat that frog, If it is a really ugly and unappetizing frog, just gulp it down with one big bite; don't cut it up into little pieces.
For example, lets say you decide that today you are going to start your campaign to get funding for your new project. You go through your Rolodex and start calling Venture Capitalists. This frog taste bad; but you eat all of it. You, eat that frog, You don't stop eating until you have called all the Venture Capitalists on your list.
If you decide for instance to only make 5 calls today and 5 tomorrow, guess what? Tomorrow you going to procrastinate because you hated eating the frogs from yesterday and your mind will gravitate to eating a pleasant tadpole!, Eat that frog,  at one sitting and get it out of the way!

3: Celebrate yourself. Pump your fist and pat yourself on the back after you, eat that frog.
You had the courage to do something hard; you did it!!

4: Record your Growth.
Remember when you were a child, your doctor would measure your growth and your weight every time you went to see him? He did this because how much you grew was an indication of how healthy you were.
In a similar way, how much you are growing as a Leader and how much your company grew within a certain period of time is an indication of the health of your company. Growth always depends on how you, eat that frog.

Transform Your mind Podcast with coach Myrna
Transform Your mind Podcast

Eat Your Personal Growth Frog

One of the, frogs, you as the Leader of your organization, team or self, MUST eat is the, frog, of Personal Growth. If you don't, eat that frog, of personal growth, frog, then your company is guaranteed to become stunted and stop growing. Personal growth includes working with a, executive Coach to Helps you:

  • accomplish your vision for yourself or company,
  • to establish accountability,
  • to uncover blind spots,
  • to sound out new ideas and get feedback.
  • It involves reading self improvement books and attending seminars in your industry. As the CEO you are the lid! Your company rises or falls under your Leadership so, eat that frog, of personal growth.

5: Eat all your frogs, do not leave anything on your plate.
Let's say you have 10 frogs on your plate. You, ate that frog, the  first two they were the largest and ugliest ones. You may be tempted to bypass or eliminate some of the others; but every one of the frogs you added to your plate had a specific purpose and is tied to a result. Throwing away your peas because you don't like it, directly impacts the health of your organization. So, eat that frog, eat everything on your plate and your success will be guaranteed!

In Brian Tracy's book “Eat that Frog” He lists the, rules of frog eating.

Set Goals

The first, rule of frog eating, is to define your largest, frogs, first.  The more clear you are about what you want and what you have to do to achieve it, the easier it is for you to overcome procrastination, eat that frog, and get on with the completion of the task.

The no. 1 way to deal with procrastination is to set goals.

Take a blank sheet of paper and write down your top 10 goals you want to achieve this year.

Clarity will give you the ability to know which, frogs, you must eat first to complete your goals.

80/20 Rule

Pareto principle “Small amount of your activities are leading to a huge amount of your results.

Take time to figure out what those things are and do them more often.

For example: If you have 10 things on the list. there is a high probability that 2 things will get you 80% of the success you want.

So it’s crucial to identify what are the 1-2 things you must do now. These things will lead to great majority of your success.

The largest frogs always make the biggest impact so,  eat that frog.

Oil Barrels

What we want to do is to have micro goals. Don’t overwhelm yourself, thinking you need to get your goals in just one big step.

This is not going to happen. If you think that, you will procrastinate.

On the other side, if you break down you big goal to tiny little steps and micro goals you can do amazing things.

I-Handle

We waste a lot of time to distract ourselves. Being distracted is the worst enemy of productivity.

Now for example: If you turn off your email notifications, you’ll probably increase your productivity by 10 % – daily.

You don’t want to start something, check an email and then start working again on your task.

That kind of multitasking is horrible for your productivity. If you're doing that, you have to constantly get your momentum back, figuring out where you left off and it takes you forever to do that task.

It’s very important to do one thing at the time. Get in the habit of finishing things. You start it, you finish it.

If you have a habit of allowing yourself to be distracted, you must discipline yourself to single handle things. You’ll notice your productivity will go way up.

Additional Resources 

https://youtu.be/upTSpDSp15k

How to Consciously Plan Personal Growth

Growth Hacks, to Win the Internet Game

 

 

How to Win at the Game of Life

 

How do you win at the, game of life? Today I am going to teach on How to be a Winner!!
Most of us were glued to the television for the Olympic games to see the athletes try to win Gold.  But how do these same athletes win, the game of life.
Each and every one of these athletes came to win Gold!

Did you see the interview with Shakur Stevenson? This interview and the race where the Bahamian girl threw herself across the finish line to take the gold from Alison Felix were my most inspiring moments of the Olympics. In the interview with Shakur the NBC reporter asked him how he felt about winning a silver medal? The interview was going good until this question and then Shakur decided not to fake it anymore. He broke down crying saying

“I hate to loose, I wanted to win. The Silver medal is terrible.”

This is our first lesson on “Winning at the, Game of Life.”

Never Settle for Second Best!

In our Podcast today we are going to look::

* How to Be a Winner

* How to Think like a Winner

* How to Act like a Winner

 

We are going to look at winners like Russel Wilson of the Seattle Seahawks.
We are going to look at Mike Tyson and Buster Douglas.
We are going to look at Steve Jobs.

Show notes:
Inspiration story and tip of the week.
Winning at the, Game of Life, some examples.
Acceleration – How God and a Coach can “Accelerate” You
To become a winner you need to be self motivated and need the help of a Life Coach.
Someone to push you when you lack motivation, someone to keep you accountable, someone to help you with the game plan.

The enemy keeps you busy with trivial pursuits to keep you from achieving your goals and purpose.

Here are 3 Principles to Winning at the Game of Life:

1> Physiologically – Is your body in a peak state? Are you prepared physically?

2> Psychologically – Do you have the mental capacity to win? Do you believe you can?

3> Soulfully – Do you believe it is your purpose? Have you tapped into the wisdom of your soul?

For the next 30 days, I will give FREE copies of my book
“Out of the Snares, a story of hope and encouragement”
Just pay for shipping
Out of the Snares, a story of hope and encouragement” is jammed packed with stories of my victories and how
“I won at, the game of Life.”
*From Escaping Poverty and child abuse in my native country,
*to winning as a business person as the top female Limousine operator in Toronto, Canada,
*to winning my USA citizenship,
*to winning twin girls by adoption,
*to winning in Love and relationships!!

Lots and Lots of victories!!.

So download your copy now by clicking the Amazon link below:

https://www.amazon.com/Out-Snares-story-hope-encouragement-ebook/dp/B013C71KHE/ref=sr_1_2?ie=UTF8&qid=1472228401&sr=8-2&keywords=out+of+the+snares

Or contact me on the web for a FREE hard copy. You only pay shipping
http://myhelps.us/contact-us/
Adobe Photoshop PDF

How To Use Pinterest To Grow Your Online Business

Pinterest, exists for people to come together to gather, collect and share snapshots of their own ideas, memories, and interests. In the early days of the, social network, platform, that was all Pinterest, really was. A simple place for people to come together and scrapbook. It was a collectively personal experience that gave the world something nice. Today it is necessary for your, online marketing strategy.

This week on the Mindset Transformation radio show and podcast with Coach Myrna, I interview Online business coach Jessie Guilford. Jessie is a marketing expert and she will teach us the top “Seven Social Media Tools to Grow your, digital marketing, Business including, Pinterest

These days, Pinterest, is more than just a nice global scrapbook. With 100 million active users (emphasis on the “active”), it’s now being used by some of the biggest companies on the planet to build awareness, drive traffic to their websites, and sell.

Pinterest, is popular with users because it allows them to choose how to interact with brands and businesses — not the other way around. Users can navigate based on their own interests so product endorsements aren’t quite as invasive here as in other social media platforms.
Most people on, Pinterest, are actually looking to make purchases, which means brands are only really guiding their products to the people who need them.

Guest Biography
Jessie grew up on a grain & cattle farm in Manitoba, Canada with a passion for the outdoors, horseback riding, shopping and creating the life she desired. She graduated University with her Bachelor of Business Degree and achieved the Duke of Edinburgh's Program Gold Award before entering the corporate world. She worked in Research as well as Sales + Marketing while starting and running her own website design business at the age of 22. Realizing that the 9-5, slowly-climb-the-corporate-ladder world was not for her, she soon realized her passion for coaching amazing women from all over the world to help them achieve their business goals and build a life they loved.

Show notes:

What are 3 things to think about before starting an online marketing business?

  • What Type of Products Can I Sell Online?
  • How to Source and Manufacture Products for Your, online marketing, Business
  • Driving Traffic to Your Online Store

Online marketing, is necessary to build your, digital marketing, empire.

Top eight social media tools that will help with people's online marketing and business growth?

  1. SocialPilot – social media marketing, tool that allows you to effortlessly schedule, plan, publish, and analyze your social media posts.
  2. HootSuite – social media marketing, tool that gives a birds eye view of your social media performance mainly for enterprises
  3. MavSocial – social media marketing, tool that helps make better use of visual content in your posts
  4. Buzzsumo – social media marketing, tool that allows you to identify and analyze content that engages your, target market
  5. SproutSocial – social network, tool that is best suited for enterprises and large agencies
  6. Leadfuze – social media,  tool great for lead prospecting
  7. Taboola – social media,  tool that helps promote your best content on social media
  8. Audiense – social media marketing, tool that enables digging out actionable user insights from social media platforms

“What do you do?” – example your cocktail pitch from Pinterest

To fund the startup, CEO Silbermann approached several investors who turned him away because of the economic climate. Pinterest, now reaches 250 million people and the New York Times reported that it will reach about $700 million in annual ad revenue this year and is valued at $12.3 billion.

“So you could say, ‘Hey, you know, we don't have any money. We don't have any experience doing this. But we think this is a good idea. We're going to build this piece of software.' And I couldn't understand why they weren't funding us, but it was probably the worst sales pitch they'd ever heard,” Silbermann said on an episode of Business Insider's podcast “This Is Success.”

After a while, Silbermann said he became “pretty desperate” for funding and found a New York University business-plan competition. Silbermann entered, Pinterest, even though he was not an NYU student and won second place — he was awarded a meeting with a venture capitalist who agreed to put up half of Pinterest's first round of funding.

How can people get visible and find their target market on Pinterest?

If you plan to niche down to a very targeted market, on, Pinterest, you should be asking anybody who comes to your site what other things they might be interested in reading about. Serving your audience increases the probability of them sticking around, signing up for your email list, and following you on social media should be a part of your, digital marketing strategy.

These are the strategies I deem necessary for your, online marketing strategy.

1. Personal branding online marketing strategy

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it's free to do, from a monetary perspective, though you will need to invest a significant amount of time.

2. Content marketing online marketing strategy

Content marketing, takes a variety of forms, and depending on how you form your, online marketing strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing, is incredibly versatile and useful, and, if it's valuable, your customers will expect you to have at least some of it in place for them.

If you are looking for an, online marketing strategy, or new tools, take a look at this article from Buffer Social.
The 20 Best New Social media tools

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).
The, social media tools, landscape can be just as fascinating — and robust!
Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the, social media tools, available: social media management, listening, analyzing, content creation, and more.

Additional Resources

How to Set up Your Business Structure as an Entrepreneur