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How to Plan Fund Build Your Dream Life

I ended up homeless and without resources, because I didn’t have a plan for my, dream life. I just expected to move to Los Angeles and my, dreams, would just manifest.~~Nathen Aaren

Nathan Aaren helps heart centered entrepreneurs merge all of their passions into one life mission.  Plan, fund and build their, dream life, and business. He’s raised over 1 million dollars per client and worked with Fortune 500 Companies and Grammy Award Winning Artists including The Olympics, Adidas, CBS Sports, Lil Wayne and Ray Ban, and produces two podcasts which charted #1 on iTunes. After being homeless, he became an agent and landed his first 7 figure investment for a client, which later allowed him to create a reality series, “Chasing My Dreams”, which will air this winter 2020.

Listen to the full interview here:

 

Introduction – Homeless to living your, dream life?

Nathan – There are so many lessons that I've learned from being homeless; but really basically I started off thinking I was going to be super successful and then I ended up being homeless, locked out of my car. I hit rock bottom, one of many rock bottoms, and over the course of that time I learned a few things.

On one hand, I learned some things about navigating in the real world.  The physical existence of this life; things about leveraging, money, leveraging resources, so that you can live from a place of abundance and not of scarcity.

I also learned some physiological things like meditation and even spiritual things relating to manifestation.   When it came to the financial stuff, I realized that, I needed to stop thinking about money the way I was thinking about it.  I feel that people generally speaking, either thinks about, money, and there, dream life,  when they are in need.

You need Money to live your, dream life

When people or are not living the life of their, dreams, or have lack, they're not going to be happy; but when they get that, money, they'll be happy and start living their, dream life.

Then you have other people who demonize, money, and say, money, is not important, money, is the root of all evil (which is actually interestingly regularly misquoted from the Bible). Whatever side of the spectrum you're on, we can find a middle ground and say, “I need human beings to help me with my mission, with my vision, and my, dreams, and with my goal of living my, dream life. If I need tools, if I need resources, if I need anything that you could possibly imagine, then I need to find a way to get you those resources.

I ended up homeless and without resources, because I didn’t have a plan for my, dream life. I just expected to move to Los Angeles and my, dreams, would just manifest.

Myrna – What happened that night you were locked out of your car. Did you start making a plan then?

Nathan – No that the night I remembered an event when I about 7 years old.  I was about 7 years old – thinking who do I want to be? What are my interests as opposed to just thinking what profession do I want?  This memory caused me to create so many tools for myself, for perspective and for abundance mentality.

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Some tools to visualize your, Dream Life

Things like gratitude, things like meditation, and also things like just coaching myself.  Going on walks and coaching myself whenever I find myself in a negative thought pattern.  I'll walk round the block or sometimes I'll walk for miles and I'll just say okay “Nathan what's going on, talk to me” then I'll talk right back.

Myrna – So at seven you started thinking about your interests and what is was you wanted to do? When did you start visualizing your, dream life, and visioning things? You mentioned meditation, tell us about your end of life meditation practice.

We want to transition into visualizing your, dream life, the power of intention, rewriting your old programs and thinking about what you want to be at the end of your life. I guess that’s your end of life meditation correct?

Nathan – When I started figuring out the, money, side of things and helping people get funding, I started realizing that I was helping people get, money, for things that maybe they lost passion in. Maybe that they thought they liked that career and then changed their mind.  Sometimes they got the, money, and they started working towards their goal, of the life of their, dreams, and was miserable because it was not their Dharma.

So I tagged into the beginning of my coaching process, this end of life meditation as a way  of figuring out who you are.  What you want to be doing with your life; just getting really clear. A lot of clarity, so that when you're walking down that path and you get to the point where you get funding, when you get, money, for your personal expenses and your business expenses, that it is something that just can't leave you; because it is who you are.

I really resonate with your Life coaching package,  where in either your first or second episode where you talk about who am I; I love that process. I will admit, your program  is a little better than mine! I just love helping people through that process of clarity.  One of the tools I use is, the end of life meditation.

End of Life Meditation to Help you Live the Life of your, Dreams

Take some deep breaths and get into your core self. Get in touch with God, or source energy. Feel that connection, imagine yourself at a late age in life, maybe there's a beautiful window and you're looking out through the window.

  • You're on a comfortable couch and you're drinking your cocoa, your tea or your coffee and you're in your last days let’s say you're 95 years old. You look back at your life and you start to smile about all the people that you've met, and that you've connected with.
  • You look back and you're feeling wonderful and you're feeling grateful. You get Goosebumps of gratitude for this beautiful life. You start thinking about how beautiful it would be to just have one little moment to go back in time and just to experience life again, maybe 20 years ago to when you were 75. You start imagining what would it be like to go back to being a young whippersnapper of 75 years old. You ask yourself, was I living my, dream life, 20 years ago? If not, what would I change?
  • Then you go back 30 years ago to when you was 65 and you take some time there and ask the question. Was I living my, dream life? If the answer is no.
  • You go back 40 years when you was 55, and 50 years ago to when I was 45 and 60 years ago to when I was 35 and you start thinking about that and you say, what would I do if I had a little bit of time? What would I do differently to live the life of my, dreams.

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I'm very grateful for the time I've had here; but at the same time if I could go back,  I would be a little bit more courageous.  Would I tell that person that I loved them a little bit more.  I would go out of my comfort zone and try something new and creative. If I could go back, I would make sure I lived the life of my, dreams.  That would be so great and then you open your eyes and your wish has been granted and you get a second chance.

Myrna – Nice that's a different spin to the one that I know. I know the 85 year old rocking chair test.  What is the goal of it exercise?

Failure at living your, dream life.

Nathan – There are a few goals:

  1. One is obviously to get perspective,
  2. Another is continue to have a tool in your tool belt the ability to make tough decisions or to get yourself to do things that you know you should do; but you don't have the confidence to do.
  3. Take away the fear of taking risks
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Myrna – One of your tools is teaching people how to crack the code on their, dream life, and I know you're a financial person. Now, where is the code to finances? Is that has to do with abundance and scarcity? So talk about this cracking code on living your, dream life.

Cracking the code to financial abundance in your, dream life

Nathen – My life's mission is to come together with other people and continue to build and learn how to crack the code to living your, dream life, so I've cultivated a lot of wonderful tools.

One of these tools is network sharing. We get together and we do that. We crack the code, we continue to ask questions, great questions, create great answers and great solutions.

Being around people who are like-minded and who are maybe five steps ahead of you in certain areas and in other areas you're five steps ahead, is a great way that I've learned to just crack the code. The end of life meditation with the life design process that I teach basically allows you to start by first visualizing, then prioritizing and then planning.

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Visualizing your, Dream Life

Nathan – So visualizing is a really important step,  because when somebody just goes right into, visualizing the life of their, dreams, they might not know what it is they want to do.  I start off by asking them what they want to do with their life, what is their, dream life? But most people don't know what that is, we have to connect with God.

We have to connect with the Universe, source energy. I like to ask people some things they don't consider which is preferences and non-negotiables. Preferences and non-negotiables are basically the foundations of your, dream life.

  • What are your preferences in your day-to-day activities and in your day-to-day life?
  • Do you want to wake up whenever you want? Go to sleep whenever you want? Or do you want to have a boss that tells you what to do. Do you need structure?
  • Your preference is ‘No I can't have a boss’, I need to have my own schedule, do my own thing.
  • Some people’s preference is to travel the world, they want to be able to work from their laptop, other people are like – no I want to be in my home with my family, I don't care about travelling the world, as long as I have a stable income that's what matters to me.
  • So by knowing your preferences is important in visualizing your, dream life.
  • You prefer a certain kind of humor and like to be around people every day or you like to be by yourself.

 

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What's under the hood of your dream life.

Your non-negotiables may be your purpose.  The big, sparkly thing that you want to do like help everybody become successful and you becoming a successful coach, or a motivational speaker etc.

Those are the day-to-day things that are going to really help you thrive on a day-to-day basis, so getting really clear on those things is super important. Once you have Fantasized and done your preferences and non-negotiables, then you have a clear understanding of what you want your, dream life, to looks like.

Myrna – I know that you have a course  called Dream University. It's an online course and you say it's not like any other course. So tell our listeners about your Dream University and funding and how people can get resources and your course.

How to Plan Fund and Build your, Dream Life

Dream University is an online course that helps you plan fund and build your, dream life, and your dream business.  The process that I'm kind of talking about now is loosely related to that course.

The course basically step one is you say okay

  • ‘I'm going to take a step back from trying to be productive’ and ‘I'm going to figure my life out.
  • I'm going to take some breathing room and I'm going to say, what do I really want to be doing?
  • What's going to light me up inside?
  • What's going to make me feel great that when I am 95, I can look back on my, dream life, and I have those goose bumps and I feel amazing? I feel grateful and there are no regrets.

Once we we've really gotten clear on what it is we want from our, dream life, I have a one-page plan which is the idea of you. It's a one-page vision. If you take it and you put in your hands or you stick it on your wall or on your desk and you can point at it and say I don't know how I'm going to make this happen; but if I can make this happen.

I'll be the happiest person in the entire world. That's the idea, you have one page, you look at, you're like that's it, this page gives me the emotions that I want and I'm going for it, and in the process with all the tools I have, I'm going to strive to fully engage from full abundance and it will feel great.

How to get Funding for your, Dream Business

  • Step two is getting funding. Now the beauty of this is even if you don't need funding this is like from my perspective a much more robust version of a business plan, where you have something that is interactive, that you look at and you can use to get funding, basically called a pitch deck. I call it a fill in the blank funding template (which allows you to fill in every single aspect that you need to present a presentation to someone for funding) whether it be an investor grants or crowd funding as well.

This presentation, not only does it work to get you money for your personal expenses like your rent or your mortgage, your bills, your gas, your food, your groceries and so on. You can focus on what you love full-time; but also for your business expenses like if you need to hire people, if you need to buy gear or equipment, if you need to pay rent for a space whatever it is, it allows you to have all the things you need.

So you can work from a place of abundance or scarcity. This business plan is a step-by-step road map to your business goals and, dream life. There are some aspects like the financial aspects that you can use to decide. Do I need money? How much money do I need to live my specific lifestyle?

Some people want to live very simply, some people don't want to live very simply. They want to have all these special cool neat, unique things – all is great; but you can use it for two purposes. One for your personal life, two for your business life (get funding for your thing)

  • Step three is to grow and at that point it's just really about helping people get the right strategies for the things that they want to do. Reverse engineering what their end result is and finding out how they want to do that.

So in business, usually that means building the thing that is the most value that you can provide to the world and then finding where the human needs are. You want to serve humanity and tap into those audiences so that you can serve those people.

Myrna – Tell our audience how they can connect with you on online or to how to join your group or to order your course.

If you guys want to check out Dream University you can go to www.nathen.tv  Feel free to text me, my number is 310 807 1998.

Conclusion to building and funding your Dream Life

Thank you so much for tuning in to transform your mind, to transform your life radio hour and podcast as you see I bring you guests that can help you to transform your life. The first thing we need to start with is to visualize the life of your, dreams.  That starts in your head.  You can’t hold in your hand anything you don’t hold first in your head.

I want to give you a personal invitation to my Facebook Group called Life Coach. We have daily inspirations from me, coach Myrna  and from dozens of other coaches who can also help you stay inspired during the week. Please subscribe to the podcast here:

Your Subscription helps to reach a wider audience. You know, we want to help.

Additional Resources

https://myhelps.us/secrets-thriving-not-just-surviving/

https://myhelps.us/successful-but-unfulfilled-get-back-to-basics/

 

How to Develop an Entrepreneur Mindset

In this episode of “Transform Your Mind to Transform Your Life,” podcast host Myrna Young interviews Sasha Smith, author of “Life of a Young Entrepreneur.” Sasha shares her inspiring journey from Jamaica to the United States, where she overcame challenges and learnt how to develop an entrepreneur mindset and built a successful entrepreneurial career. She offers valuable advice for aspiring entrepreneurs, emphasizing the importance of a positive attitude and a willingness to try new things. Sasha's story is a testament to the power of resilience and determination. Download the podcast to gain insights and motivation for developing an, entrepreneurial mindset.

Download the podcast here: 

https://pscrb.fm/rss/p/https://chrt.fm/track/897G7/https://prfx.byspotify.com/e/www.buzzsprout.com/1761155/14329390-how-to-develop-an-entrepreneur-mindset.mp3?download=true

Entrepreneur Mindset: Maintaining a Positive Attitude

In “Life of a Young Entrepreneur,” the author shares her remarkable journey of overcoming challenges and developing an, entrepreneur mindset. One key turning point in her path was when she arrived in the United States with only $40 to her name. Despite the setback of a promised job falling through, Sasha didn't give up. Instead, she learned how to braid hair and started selling her services to earn money. She then used her earnings to buy groceries and cooked food to sell at a flea market, ultimately making $450. This experience taught Sasha the importance of resilience and determination in the face of adversity.

Book Like of a Young Entrepreneur
Book Like of a Young Entrepreneur

Sasha's story highlights the power of a positive attitude in developing an, entrepreneur mindset. As she explains, your attitude determines your altitude. When you approach opportunities with a positive and uplifting spirit, people are more inclined to help you. Sasha's journey serves as a reminder that anyone can achieve success with the right mindset and unwavering willpower.

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The Resilience of the Jamaican Spirit

Sasha's Jamaican roots have played a significant role in shaping her path as a young entrepreneur. The Jamaican spirit is known for its resilience and determination, and Sasha embodies these qualities in her journey. Coming from a scenic hillside in Glengoof, Sasha discovered her passion for cooking at the young age of five. This early interest in helping others and bringing happiness to people's lives laid the foundation for her entrepreneurial endeavors.

Sasha's story is an inspiration for aspiring entrepreneurs, especially women of color. She proves that with determination and a positive mindset, there are no limits to what you can achieve. Sasha's success in owning a food truck, multiple properties, and her dedication to helping others through her charity, the Young People Rise Foundation, demonstrates the power of the Jamaican spirit in overcoming obstacles and creating a better future.

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Developing the Entrepreneur Mindset: Empowering the Next Generation

As an entrepreneur, Sasha understands the importance of empowering the next generation. Through her charity, the Young People Rise Foundation, she mentors young kids and adults, guiding them towards a better tomorrow. Sasha believes that everyone has something to offer and that starting from where you are is possible, regardless of financial constraints. She emphasizes the value of financial awareness and teaches young people how to grow and succeed, even with limited resources.

Sasha's dedication to empowering the next generation extends beyond mentorship. She plans to build three Boys and Girls Clubs in Jamaica, providing a safe space for children to learn and grow. Her goal is to create opportunities for young people to realize their potential and shape a better future for themselves and their communities.

Conclusion

Sasha Smith's journey as a young entrepreneur is a testament to the power of resilience, determination, and a positive mindset. Her story serves as an inspiration for aspiring entrepreneurs, especially women of color, who may face unique challenges in today's dynamic business world. Sasha's emphasis on embracing challenges, maintaining a positive attitude, and empowering the next generation highlights the key ingredients for developing an entrepreneur mindset.

As Sasha continues to make a difference through her various entrepreneurial ventures and charity work, she reminds us that success is within reach for anyone willing to put in the effort and believe in themselves. By following her example and embracing the Jamaican spirit of resilience and determination, aspiring entrepreneurs can overcome obstacles and achieve their dreams. So, let Sasha's story be a beacon of hope and motivation for all those seeking to transform their lives through entrepreneurship.

Additional Resources

Why Entrepreneurs Don't Achieve Their Vision

How to Become an Entrepreneur

How to become an entrepreneur. So, you are now an, entrepreneur, and working for yourself! You are the Boss, the President and CEO! What do you do next?

 

spiritEntrepreneurship

Entrepreneurship – What makes one throw in the employment towel? Why do, Entrepreneurs, give up the guaranteed paycheck every two weeks? Work 14 hour days, and sometimes not even pay themselves. Why? I think it is because we are passionate about what we do. When you are passionate about what you do, you would it for free!

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, Co-Founder, Chairman and CEO, Apple was one of the best, entrepreneur leaders.

entrepreneur jobs

The first step in learning, how to become an entrepreneur, is the  decision to be made is figuring out what Business structure works best for you.

How to become an entrepreneur: Setting up your company structure

Is Incorporation or Sole Proprietorship the right structure? Are you “Minding your own business”? This is a term made popular by Robert Kawasaki in the book “Rich Dad, Poor Dad” and refers to the concept having regular employment while operating your own business on the side.

Robert suggests that you have this dual employment status until your business on the side generates revenues equals your current pay check. This relieves the stress of supporting yourself and your family with revenues from a new business. Your Accountant can recommend the best structure for your company or you can refer to my self help start up guide “Minding your own business”

As a new, entrepreneur, you need to know your federal Tax responsibilities. In addition to knowing about federal taxes, you need to make some basic business decisions. ​​​

What is the Form or Structure of your new Business?

The most common forms of business are the sole proprietors, Corporations, Partnerships, LLC, and S Corporations.  When beginning a business, you must decide which form of business to use. Legal and tax considerations enter into this decision.

Sole Proprietorship: A sole proprietorship is an unincorporated business that is owned by one individual. It is the simplest form of business organization to start and maintain. The business has no existence apart from you, the owner. Its liabilities are your personal liabilities. You undertake the risks of the business for all assets owned, whether or not used in the business. You include the income and expenses of the business on your personal tax return.

Corporations: In forming a corporation, prospective shareholders exchange money, property, or both, for the corporation's capital stock. A corporation generally takes the same deductions as a sole proprietorship to figure its taxable income. A corporation can also take special deductions.  For federal income tax purposes, a C corporation is recognized as a separate taxpaying entity. A corporation conducts business, realizes net income or loss, pays taxes and distributes profits to shareholders. The profit of a corporation is taxed to the corporation when earned.

Limited liability Company: A limited liability company (LLC) is an entity formed under state law by filing articles of organization as an LLC. The members of an LLC are not personally liable for its debts. An LLC may be classified for federal income tax purposes as either a partnership, a corporation, or an entity disregarded as an entity separate from its owner by applying the rules in regulations.

S corporations: An eligible domestic corporation can avoid double taxation (once to the corporation and again to the shareholders) by electing to be treated as an S corporation. Generally, an S corporation is exempt from federal income tax other than tax on certain capital gains and passive income. On their tax returns, the S corporation's shareholders include their share of the corporation's separately stated items of income, deduction, loss, and credit, and their share of non separately stated income or loss.

Employer Identification Number (EIN) is used to identify the tax accounts of employers, certain sole proprietors, corporations, partnerships, estates, trusts, and other entities.

entrepreneur everybody

How to become an Entrepreneur: Specialized knowledge

  • Who are your customers?
  • How do you market to this select base?
  • What are my skills? What skills do I need to complete my team?
  • What is my vision? What is my plan to get there?
Who are your customers?

With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses, can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.”

Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets.

This is a much more affordable, efficient, and effective way to reach potential clients and generate business. For example, if you are a Florist, your customers could be anyone with a birthday or anniversary but you could decide to target the wedding market and put your marketing dollars towards that Target market.  With a clearly defined target audience, it is much easier to determine where and how to market your company.

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How to be an entrepreneur: Define your target market:

  • Look at Your Current Customer Base

Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.

  • Check Out Your Competition

Who are your competitors targeting? Who are their current customers? Understand why they are targeting this demographic and then try to become innovative and offer something different. You may also find a niche market that they are overlooking.

  • Choose Specific Demographics to Target

Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:

  1.  Age
  2. Location
  3. Gender
  4. Income level
  5. Education level
  6. Marital or family status
  7. Occupation
  8. Ethnic background
  9. Consider the Psychographics of Your Target Customer

Psychographics are personal characteristics of a person including:

  1.  Personality
  2. Attitudes
  3. Values
  4. Interests/hobbies
  5. Lifestyles
  6. Behavior
  7. Determine how your product or service will fit into your target's lifestyle.
  8. How and when will they use your product or service?
  9. What features are most appealing to them?
  10. What media do they turn to for information?
  11. Do they read the trade journals, search online, or attend particular events to choose suppliers?

entrepreneurs

How to be an entrepreneur: Understand How Your Customers Think.

  • Will my target really benefit from my product/service?
  • Will they see a need for it?
  • Do I understand what drives my target audience to make  decisions?
  • Can they afford my product/service?
  • Can I reach them with my message?
  • Are they easily accessible?

You may be asking, “How do I find out all this information?”

  • Try searching online for research others have done on your target.
  • Search for magazine articles and blogs that talk about your target market.
  • Search for blogs and forums where people in your target market communicate their opinions.
  • Look for survey results, or consider conducting a survey of your own.
  • Ask your current customers for feedback.

entrepreneur kid

Develop your entrepreneur mindset: What are your skills?

In the early days of, entrepreneurship, it's natural to try to do as much as possible yourself. It's the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you'll find yourself stretched thinner and thinner.

Eventually, you'll find you just can't continue to oversee operations and sales and accounting and fulfillment and marketing–and hope to continue to grow your business. When you reach this point, it's time to think about bringing other high-level managers or team members on board to help you out.

You need to build a senior team that's able to manage all the critical areas of your business to take it to the next level. Building your team demands matching jobs to people's strengths. That means giving people responsibilities according to skill level, not based on how close a friend they are, or how closely related they are to you, or whether you just like their sunny personality.

Become Conscious of your strengths and the areas you lack the necessary skills. Eg. Are you creative? Can you design your marketing or branding materials? Are you skilled in sales? If not you need a sales team.  When it comes time to hiring an executive team, you'll need to find people to fill the following roles:

Chief Executive Officer (CEO). The fact of the matter is, the CEO is the boss of everyone and is responsible for everything. They determine the company's strategy. They hire and build the senior team. They make the final call on how resources get divvied up, and they're the one whose face appears on the press releases!.  The CEO's skills must include strategic thinking, the ability to rise above the daily details and decide where the industry and business are headed. They must then be able to decide the company's best route for navigating the future market conditions. They have to be able to make good bets.

Some of the best are Steve Job; Apple; Bill Gates, Microsoft; Jack Welsh, GE.

 

How to be an entrepreneur: Your management team

The CEO's key skill, however, is in hiring and firing. The right management team can cover a CEO's shortcomings. A CEO may be able to set strategy, predict the future and control the budget, but if they don't hire the right team, they have to master it all themselves.

Chief Operating Officer (COO). A COO handles a company's complex operational details. Think about UPS moving three billion packages in the two weeks before Christmas: or think of a Florist delivering hundreds of flowers on Valentine day. The day after is too late! The company’s COO insures the business can deliver day after day. He figures out just what needs to be measured so he can tell if things are going well. Then his team creates the systems to track the measurements and takes action when the company isn't delivering.  As an, Entrepreneur, you are probably the President, CEO and COO. If you just take orders and do no planning and measuring then you will remain an Entrepreneur.

Your vision should be to grow up and become an Enterprise!

entrepreneur success

President. A president oversees staff functions–human resources, finance and strategy–while the COO oversees daily operations. the president can also be a synonym for COO, especially in smaller companies.

Chief Financial Officer (CFO). Plain and simple, your CFO handles the money. They create budgets and financing strategies. They figure out if it's better for your business to lease or buy. Then they build the control systems that monitor your company's financial health. The CFO is the “bad guy” who won't let you buy that really cool videoconferencing equipment and makes you pay down a commercial loan instead. While you mope about it in your office, the CFO will be busy figuring out which customers, business lines and products are profitable, so next year you can afford the really cool videoconferencing equipment.

Your marketing team

Chief Marketing Officer (CMO). Recently, companies have been bringing in a marketing expert at the C-level rather than as just a vice president. The reason is simple: Many current business battles are battles of marketing, so corporate strategy often hinges on a marketing strategy. The CMO owns the marketing strategy–and that often includes the sales strategy–and oversees its implementation. The CMO will know (or learn) your industry inside out and helps you position your product, differentiate it from your competitors' products, enlist distributors, and make sure customers learn to crave your product. Think of Apple and the new IPhone 6!

All business Live or Die with marketing. I heard a story once about a new magazine start-up Company that hired a sales person to go door to door and sell subscriptions to the magazine as their marketing plan. The magazine was a very good magazine but the business failed because the sales person (their only form of marketing) did not sell a single subscription in 6 months! I am marketing to you the reader of this Blog right now! Marketing can take many forms; but it is the blood of a business. Without it, your business dies.

Chief Technology Officer (CTO). A CTO should keep up with technology trends, integrate those trends into the company's strategy, and make sure the company keeps current when it's necessary. You need a CTO if technology impacts your business or industry strategically.

The benefits of entrepreneurship

Entrepreneurship, is about going for the things that are much bigger than what you could do alone. Your job isn't to reach the goal; it's to build a team that will reach the goal. If you really want to reach your goals, you'll need to bring on others to help, and creating a good executive team means knowing what you need them to do, finding good candidates, and giving them what they need to do their jobs. If you choose well, they'll be successful and make you successful as well.

entrpreneurship nothing

Vision – The Universal Energy behind your dreams

“Some believe there is nothing one man or one woman can do against the enormous array of the world's ills — against misery, against ignorance, or injustice and violence. Yet many of the world's great movements, of thought and action, have flowed from the work of a single man.

A young monk began the Protestant reformation, a young general extended an empire from Macedonia to the borders of the earth, and a young woman reclaimed the territory of France. It was a young Italian explorer who discovered the New World, and 32 year old Thomas Jefferson who proclaimed that all men are created equal. ‘Give me a place to stand,’ said Archimedes, ‘and I will move the world.’ These men moved the world, and so can we all.”— Robert F. Kennedy

the big three

Pat Riley’s vision was to win a Championship for Miami. So he put together his team with his star players; Lebron James, Dwayne Wade and Chris Bosh. Then he needed supporting players, each with supporting skills. He also needed the right coaches! Vision, The right team and execution won him not One but Two Championships!!

 

Ten Characteristics of Entrepreneurship

Entrepreneurship, is defined as the management and organization of a Business or Enterprise with considerable initiative and risk. The risk and high volatility of the, entrepreneurial business, is the life blood of the, capitalist society.
Because of the high risk of failure of the, Entrepreneurship, (statistics says 1 in every 10 businesses will succeed) it is of paramount importance to have an effective, Leader, at the helm.

Here are ten of the most important characteristics of  Entrepreneurship:

  1. Passionate - In, entrepreneurship, you must care about people above profits. People encompass your customers, your employees and your community.
  2. Driven - As an, entrepreneur, you must be self motivating and have a burning desire to succeed
  3. Humility - "I believe the first test of a truly great man is in his humility".              -John Ruskin Visionary 
  4. Vision - "The most pathetic person is a person who has sight but no vision".               -Helen Keller

In, entrepreneurship, you must have vision. Where do you see your company in 5 or 10 years? Are you able to recognize trends? Are you able to be innovative and re-inventive? If not, your company will become obsolete.

 

Leaders and entrepreneurs must have vision

 

"Where there is no vision, everything will fail. Your business will fail, your marriage will fail, you will stumble in your spiritual life, your money will disappear, you will get fat and flabby and you will go no where in life!" - Peter Drucker.

The bible teaches "people without a vision, will perish". Not in the physical body but you will become spiritually dead. Vision is the blood that circulates in your organization and keeps it alive. Pull your dreams gently out of the clouds, write them down, work with an Executive Coach to design action steps; only then it becomes a vision.

5. Loyalty - "A person who deserves my loyalty receives it".   - Joyce Maynard

Entrepreneurship, is about, leadership. A, leader, who has no followers is only out for a walk! Loyalty is the glue that keeps your employees and customers bound to you. Reciprocate it.

6. Charismatic - Entrepreneur leaders, are essentially very skilled communicators. Individuals who are verbally eloquent; but also able to communicate to followers on a deep, emotional level. They are able to articulate a compelling or captivating vision, and are able to arouse strong emotions in followers. Charisma is not a must have characteristic but a nice to have.

Entrepreneurship comes with great risk

 

7. Entrepreneurship includes becoming a Risk taker - With great risks come great rewards. Nothing ventured nothing gained. An, Entrepreneur Leader,  must take risks to win!.

fear-no-evil

8. Strength and Courage - Courage, confidence, self reliance, and persistence are the characters needed to overcome obstacles and reach the goals in life that really matter to you and your company.

Spiritual strength - which includes mental and emotional strength are also important characteristics to add. When you are able to surrender to God, and have confidence that you are on purpose; you tap into the organizing power of the Universe. The power that supports all living things, the power greater than yourself.

As goes the King goes, so does the Kingdom. Your business and your career rises and falls according to the strengths or weaknesses of its Leader. You are the lid! A Spiritual Life and Executive Coach can help you push past limiting beliefs, and help you build that courage and confidence muscle.

 

Successful Entrepreneurs are Mavericks

 

9. Maverick - Entrepreneurship, is about becoming a Maverick. Mavericks are talented and truthful to the point of bluntness. Mavericks break rules, not out of spite but because the rules don't work. They are highly goal orientated, charismatic, and will question anything and everything!

Mavericks are, Leaders, who eagerly make business decisions that fly in the face of business-as-usual. They deliberately turn traditions up-side-down or shut them out altogether, looking instead for new "disruptive" ideas and creative people, and in doing so find themselves on a joyous ride to success. Steve Jobs (Apple) and Richard Branson (Virgin) are often marked as 'mavericks'.

servant

10. Passionately Serving - You have to be a servant to lead effectively. “I don't know what your destiny will be, but one thing I know: the only ones among you who will be really happy are those who have sought and found how to serve.” ― Albert Schweitzer

Entrepreneurship  examples

 

Examples of small businesses an entrepreneur can start:

  • Nail or hair salon
  • Flower shop
  • Bakery
  • Vintage store
  • Café or restaurant

 

What’s your Startup IQ?

Are you an, Entrepreneur, or thinking of becoming an, Entrepreneur? Can you guess your,  startup IQ? Would you like to know if you are naturally gifted with Entrepreneurship Intelligence or you will have to work harder than most? Silicon Valley have the answer for you. They have a test to find out your, startup IQ.

Owning your own business gives you a sense of freedom and empowerment. You can build things and watch them grow.

Entrepreneurs, make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and vendors.

It’s a great way to live. But your need an entrepreneur's, IQ, to be good at starting and running a successful business.

Here are a few natural traits that predict Startup IQ.

Openness – A high openness score means you are open minded. You listen to the ideas of others and are willing to learn from them. Sam Walton built the Walmart Empire by learning from his competitors. This is your first, IQ test.

• Conscientiousness – Doing what is right. Integrity and honesty fit into this natural ability and, IQ, as well. Conscientious Entrepreneurs, run their companies diligently, solving their customers problems. This is your second, IQ, test.

• Extroversion – We have heard a lot about extroversion as it relates to successful CEO’s and startup, IQ. True in order to sell, you must like people and be comfortable around them; but as an, Entrepreneur, you shouldn't go it alone. You should create a team. If you are not a natural extrovert, hire a front line sales person. Bill Gates is an introvert so you could be wildly successful even if you don't have this natural ability.

• Agreeableness – Are you compassionate, warm and considerate? This is a necessary, IQ test. People do business with people they like. Agreeableness does not mean you must be nice all the time. As a business owner you must be able to also be straightforward with customers and employees and to replace the ones who do not conform to your mission.

• Neuroticism – A good indication of Entrepreneurial, startup IQ, success is to score low on the neuroticism test. Neuroticism is defined as the tendency of an individual to experience negative emotions such as anxiety, hostility, depression, impulsiveness and vulnerability. Entrepreneurs, Managers and Leaders must be emotionally stable, self-confident, calm in the presence of chaos, even tempered and relaxed.

• Fluid Intelligence – This refers to the ability to rapidly learn and apply a rule. Entrepreneurs, deal with different issues all day. As a start-up, entrepreneur,  they wear many different hats. The ability to switch from one issue to another is very important and is a skill that cannot be learned. Fluid Intelligence, is considered the most revealing test for, success. If you get stuck and can’t switch roles, you cannot lead and become an Enterprise.

The startup IQ test

As an, Entrepreneur, I agree with this predictive startup, IQ test.

As your Success and Entrepreneurial Coach, the foundation of my coaching practice is creating self-awareness and, business consciousness. I have seen passion override natural ability; so go for it.

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Read case studies to build your Startup IQ

As an, entrepreneur, you’ll be inundated with your, business, needing to take care of it all the time. So when you  have some leisure time, you might be tempted to read fiction or books for entertainment.

Instead, I encourage you to read case studies. Read biographies of successful, entrepreneurs, who had a high startup, IQ. Read everything you can get your hands on about those who have already been successful.

There’s always something to learn from those who have already done it.

I especially think it’s important to learn from the mistakes of others. If you learn from their mistakes, you won’t have to make those mistakes yourself.

And if you do make mistakes yourself, definitely learn from those.

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Transform your Mind Stitcher

Take Baby steps to test your startup, IQ. 

Building a successful entrepreneurial business can seem daunting, and that’s OK. Building a business from the ground up is a massive undertaking.

Here is a foolproof tactic: Break it down.

Any problem that seems insurmountable, break it down into baby steps.

Once you’ve broken it down into baby steps, take them one at a time. Before you know it, just by placing one foot in front of the other, you’ll be halfway up the mountain.

With grit and perseverance, baby steps will get you far toward becoming a successful, entrepreneur.

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Transform your Mind Soundcloud podcast

Focus build your startup IQ

The life of a successful, entrepreneur, can feel scattered and disjointed, but it’s important to limit your time spent multitasking.

Research has shown time and time again that multitasking doesn’t work. Humans aren’t capable of it.

And yes, multitasking includes being distracted by your phone and email tabs. Close them and put them away.

Learn to focus and take time to do just one task. Giving one task your full attention will mean that you’re more likely to get it done and do it well.

It’s also important to know that too many tasks on your to-do list can make you ineffective and distracted.

Learn to focus your to-do list on the tasks that you’re capable of finishing in the amount of time you’ve allotted for them.

For example, each night, set the three tasks that you’ll complete the following day. And each month, set the overarching goal for your company that you want to achieve in the next 30 days.

These techniques can help you to learn how to focus and more effectively manage your business, building your, business IQ.

Additional Resources

https://myhelps.us/rich-wealthy-9010-rule/

Can you recognize your failure symptoms?

https://www.psychologytoday.com/us/basics/neuroticism

How to Build a Scalable Online Business

I made lot of mistakes in my first year and then with, business coaching, I started to understand how to build an, online coaching business, a scalable business, and a sustainable business. My, online business, took off to seven figures.

My guest today is Sigrun, business coach and mentor. Online businesses, are booming, the pandemic has forced everyone online; so even if you didn't have an, online business, before 2020, hopefully you have one now, because having an, online business, is the global trend.

I understand that 20% of the people who went online because of the, pandemic, will stay online because they just find shopping online more accommodating and useful.

Sigrun,  is going to give us some information on how to be successful in your, online business.

Listen to the full interview here 

Introduction to building a scalable online business

Sigrun Bio

Sigrun, started her, online business, and quickly built a multiple seven figure, online coaching business, with membership, coaching programs and masterminds. She has helped women from all over the world start and build their, online business, to six and seven figures.

In 2020 she founded a real estate company around two properties and started her first fund.  Her next brick project is an International conference in Iceland called the, self-made summit.

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Transform Your Mind Podcast Player FM

Helping Women succeed in their Online Business.

Myrna – is your coaching specifically for women or everybody?

Sigrun – I would say it's specifically for women, even though I have a few male clients. I don't turn men away; but my mission is to accelerate gender equality. I'm doing that through, female entrepreneurship.

Myrna – Very interesting story, it says that you started your, online coaching business, because you lost your job twice in two years and then you became sick for seven months which made you become an, entrepreneur.

A lot of people during this, pandemic, are suffering a similar fate, because they lost their jobs or they were sick with, COVID-19, or something like that. What happened to you in 2014 is happening to a lot of people right now.

Can you share your story and hopefully inspire someone who has lost their job.

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Sigrun – I got sick in 2010, so that's over 10 years ago.  I had been a CEO for a number of years and then I moved from Iceland to Switzerland. I got a job in a small company where I didn't have to do many meetings, I just sat on my desk for nine hours a day. I developed something called RSI which is repetitive strain injury.

After I got this injury under control, I started to ask myself. Do I really want to go back to work nine to six, nine to seven, you know work nine or ten hours at the desk?

I could be working from home and that's when I started to taste the freedom and flexibility of potentially an, online business. Many people will just not have a business idea, and I struggled with that piece. I spent several months trying to figure what my, online business, should be.

I ignored the obvious choice which was a, business coach, because I had been a CEO for 10 years with a master's degrees including an MBA from a business school and still the idea of being a, business coach, was somehow too horrible.

Don't think too much about your online business idea, just do it.

Overthinking and not moving forward is the most dangerous place you can be.

Myrna – A lot of people do that, people always think that they can only start something when the time is or they have the funds etc.

But it's a fear of failure that prevents them from moving forward.

It's better to take the first step even if it might be wrong step. It's better to take some step than no step.

Sigrun – Finally after 18 months of being inside my head and overthinking, I started my, online coaching business,  January 2014.

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Hire a Business Coach to Help you with your Online Business

The next challenge came when I thought I could figure this out on my own.  I had decided to be a, business coach, but I didn’t know how to coach myself.

Myrna – The problem with that scenario is a lot of times most,  entrepreneurs, do it all in the beginning, because they don't have the money to hire a, business coach.

Sigrun – How we get past that financial situation in the beginning is  there are lots of programs that cost nothing and still give you enough steps to move forward. As you grow your own funds, you can invest in more expensive programs.

My lowest price, coaching program, is $3000 and I know that it's possibly out of reach for some people, but at the same time I offer a lot of free content.

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Look for Free Programs to Help you With Your Online Business

I have a podcast where I offer, business coaching. I also have free trainings every three months or so that people can join. So you can get to a certain point with free stuff.

After nine months of thinking I could do it on my own in 2014, I pulled out my credit card and invested $5000 in a, business coach.

It was like what I call a rocket up my butt.

My, online business, took off. After nine months of what I call throwing spaghetti at the wall, the puzzle started to work out for me.

I made lot of mistakes in my first year and then with, business coaching, I started to understand how to build an, online coaching business, a scalable business, and a sustainable business.

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The Transform Your Mind TV Talk show airs Sundays at 6:00 pm EST

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How to create a scalable online business

I went into business with the aim of making it, scalable, sustainable and profitable. I had run multiple businesses before and one thing that I didn't like was when revenue was tied to the number of employees.

That's the beauty of an, online business, of offering courses and, scalable, programs, memberships and masterminds, that is not so people dependent.

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How to Scale your online Coaching Business

It was about mid-second year that I started my first, group coaching, program and immediately sold out. I had two groups of six people. I started with six people, because I saw some other coaches do it.

Then I tried eight people and then ten people and twelve people and it took me a year to finally then offer a group of 18 people. My first 18 people group stayed with me for two more rounds.  Every, group coaching, program ran about 10 to 12 months.

Then I started to ask myself if 18 people was the limit?  I can run maybe five groups at the same time, but that is a limit again. How can I scale from there?

So in 2018, after doing 18 people, coaching groups, for a while and getting to the limit of how many groups I can run, I decided I was going to have a more, scalable, program. I get other coaches to come in with me and coach separate groups. This was a huge step for me.

Myrna – Tony Robbins is making millions doing that. He trains coaches to do his, coaching program.

Sigrun – Absolutely, now I have six coaches plus myself in this, coaching program, with 500 members, so totally doable to scale to that size.

 

How to start on online business

I can literally take an absolute beginner on a 10-week journey and they will:

  • Build an email list.
  • They will create their first or next, online course, that is four weeks.
  • They will sell another, coaching program, that they also come up with in the program.

 

So, after 10 weeks they have an email list with excited buyers, they have created an, online course, that is four weeks and they start the process of creating a second program that is longer than four weeks.

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The seven stages of a profitable online business

  • Stage one: one-on-one coaching. I do believe people benefit from doing,  one-on-one coaching, you start the seven stages with stage zero which is sometimes confusing. Stage zero you're not making any money, that's the research stage. That's where you can for instance, create a course that is for free.
  • Stage two- Offer your first online course for free. A free four-week, online course, so you create something with your clients and then you know that people will like it, and then you can more easily sell it. So, in the research stage, you're not earning money, but you are talking to your ideal client, you're figuring out what you like, what they like.
  • Stage three – you start with, group programs. In stage three you have your four-week, online course. I highly suggest that people have a four-week, online course, as the first, online course, they create. You circle to the free 4-week, online course, you gave away for free in stage one. Now you can add testimonials and charge.
  • Stage four – once you have created a small, online course, this gives you the confidence to create your signature, online course. A signature, online course, is typically 8, 10 or 12 weeks. This is where you can start to really scale your, online business. The year I created my signature, online course, was the year that my revenues increased from $340,000 to $1,000,000.
  • Stage five – You want to finish your ascension model. Your  ascension model is literally the journey you want to take your client on. It's 27 times more expensive to always get new clients, so you need to create a pathway for your clients to move up when they finish one, online course.
  • Stage six – Then there's another problem I needed to tackle. Now I’ve created my, online course, how do I sell it? How do I launch my, online business?
  • Stage seven – Then I have a final program at the top where I take clients to a million dollars in revenue. I only work with 10 or 12 women at this level.

Your Ascension Model

  • I have an, online course, called Momentum. This is where they stay with me for 12 months.  They learn how to launch their, online business, again and again.
  • Learn how to get new clients.
  • Learn how to do Facebook ads.
  • Hopefully reached $200,000 in revenue

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Transform Your Mind Pocket Casts

It is important to know the numbers. If you have 100 people interested in your, online business, typically only three will buy.

In an, online business, we don't talk to everyone, we do a webinar or we do a podcast.  We do different things, this is the marketing attraction model.

If you can envision a pyramid. At the bottom is the entry level program. In my case it's a $3000 program, but for a lot of businesses this could be something like a four week, online course, for $197 or $297.

That's the first taste of working with you and if people like it, they'll move to the next stage. In my case I have kickstart, online course. Then they just keep moving up the pyramid.

Conclusion Online Coaching Business

Tell us about your, self-made conference, coming up for a thousand, female entrepreneurs.

The, self-made summit, was supposed to happen in 2020 we all know what happened, now it's been moved to 2022. It is for, female entrepreneurs, so all the speakers are seven figure women who have built an, online business, in different industries.

 

These women built million dollar businesses and now they want to share their journey and their steps for others who want to follow or just be inspired to take action.

I'm all about action and implementation, so it will not just be inspiration, people will walk away with real action steps that they can take in their, online business.

I have one young speaker, Haley Thomas, she has worked with Michelle Obama.  She is a super inspiring young black woman who has built a non-profit helping children eat healthier.

How they our readers connect with you and buy tickets to the, self-made summit?

sigrum.com is where people can find everything about me and the conference of course and it's sigrum.com/selfmade summit

 

I want to thank you guys all for tuning in to the Transform your mind radio podcast and TV show. Hopefully your mind was transformed

today on possibility of a successful, online business.

I want to invite you guys to join my Facebook group called Life coach where you'll be inspired daily by dozens of coaches that we have on the platform including myself so thanks again.  Please subscribe to the podcast and leave us a review.

Additional Resources

https://media.preachthewordtv.com/show?vg=5764c74784&vt=1&ci=297

15 Benefits of Hiring an Executive Coach

 

Do Not be Defeated: If You Build It They Will Come

If You Build It They Will Come,  How many of you have seen the movie, Field of Dreams. In my book: Out of the Snares, a story of hope and encouragement, Chapter 7 is called, If you Build it they will come.

Iowa farmer Ray Kinsella hears a voice in his corn field tell him, If you build it they will come. He interprets this message as an instruction to build a baseball field on his farm, upon which appear the ghosts of Shoeless Joe Jackson and the other seven Chicago White Sox players banned from the game for throwing the 1919 World Series. When the voices continue, Ray seeks out a reclusive author to help him understand the meaning of the messages and the purpose for his field.

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All his life, Ray Kinsella was searching for his, field of dreams. Then one day, his, field of dreams,  came looking for him.

If you believe the impossible, the incredible can come true.

The, field of dreams, says, If you build it they will come.

Here are a few men who believed, If you Build it they will come

  1. Steve Jobs built Apple computers
    2. Henry Ford built the 8-cylinder engine
    3. Thomas Edison built the light bulb.

These are just a few examples of men who dared to dream and build something that would serve others.

But this phrase does not only apply to baseball fields and technology.
Anything you build, they will come. If you build IT they will come, the IT can be anything you can think of.
Put another way

 “whatever your plant will grow. Learn to reap where you plant

Whatever you put your attention on, increases.

What is your, field of dreams?

What are the voices in your dreams telling you to build?

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iHeart Radio

In my book “Out of the Snares” the voices in my head, my field was “my promised land”

The voices in my dreams kept telling me, if I built it they will come.  My promised land, I would leave a Legacy for my children.

I have internalized this phrase. It has become my truth. I know without a shadow of doubt, that if I build it they will come. Anything I build, they will come.

As a Life coach and motivational speaker, I am building my business now. I built my radio show and podcast and now I have listeners around the world. I have built my brand on LinkedIn, Twitter, Instagram, Facebook. I blog several times per month. I have authored 3 books.

http://myhelps.us/books/

 

This is how I am building, and they are coming.

Here is a story to illustrate, that if you build it they will come. It is about the mother of a Downs Syndrome child who wanted to attend college. The College had to build a program for inclusion of special needs students. They built it, and the students came, proving, that, if you build it they will come.

Several years ago, a young woman attending a special needs graduate course there piped up at the end of class and asked her professor, “What is this college doing for inclusion?” The professor thought a moment and then turned it into a homework assignment (“The other students hated me,” she laughed.): Design and write out what you think a college program for special needs should look like. If ,Field of Dreams, taught us anything, If you build it they will come.

The students designed what became the University Participant (UP) Program, a fully inclusive 2-year program–full residence, dorms, classes, work, support, communication, goals, accountability–and soon found one student with special needs who wanted to come. “We were building the airplane as we were flying it,” Dr. Kelly Kelley remembers. “So you built it,” I asked, “but how did you fund it?” “Passion,” she quickly answered. Speaking of passion, let me explain how I landed in North Carolina last week. Right before Nella’s birthday this year, I received an e-mail from Liz, another mom of a little girl with Down syndrome.

I had written a post expressing interest in organizations helping adults with Down syndrome, specifically in relation to post-secondary educational opportunities. Liz responded, telling me about Ruby’s Rainbow, the organization she and her husband had just started in 2011, providing scholarships for people with Down syndrome to attend college. In four years, Ruby’s Rainbow has already helped fund 42 people’s college dreams. The thing is, a lot of people don’t realize that “people with Down syndrome attending college” is even a phrase. And how can we raise money for it if people don’t know it exists? I wanted to help bring attention to the incredible work Liz and Ruby’s Rainbow is doing, but I was also curious–what does this even look like? One phone call with Liz, and we were scheming.

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Let’s go to college. Let’s go visit two Ruby’s Rainbow scholarship recipients and let them tell the story. Let’s peek into the window of possibilities for our own girls. Let’s see what can happen when one person begins with a question: “What are we doing to help? “ Thanks to an incredibly accommodating college that quickly set up a full day’s agenda to give us a thorough day-in-the-life experience, and two individuals who were eager to share their story with us, we were on our way early Wednesday morning last week to make the two-hour drive from our hotel to Cullowhee, North Carolina. Our first stop: The Office of Residential Living where Zach gets paid to work 10 hours a week as an office assistant to supplement his college experience. A handsome young man, sharply dressed, stepped away from his computer to greet us when we arrived. He shook our hands and introduced himself, answered our questions about what he does and paused to answer the phone when it rang or tend to the front desk when his office mate asked for help.

Now some of you know that sometimes, okay most times, especially for startup companies “You build it, they do Not come.”

This article talks about Entrepreneurship and building a new company. Building and they not come.
https://www.entrepreneur.com/article/251900

Sometimes you have to go get the clients instead of waiting for them to come.

Here is an excerpt that displays If you build it they will come

I am not sure my version of this quote would have worked for Kevin Costner and the movie, Field of Dreams, but it would certainly have saved countless entrepreneurs from disappointment and defeat.
There’s no shortage of savvy startups that will never get off the ground or designer duds that won’t grace the catwalk. Just because a product is out there doesn’t guarantee that consumers will come. Great ideas without equally great promotion are as good as non-existent.
It’s just like the age old question?

If a tree falls in a forest and no one is around to hear it, does it still make a sound?

The same can be said for great ideas and products. If consumers never discover or buy them, are they still great? I have fallen victim to the false pretense that if I only built something, consumers would come right over and consume it. But my first failed business taught me otherwise.
At the ripe old age of 21, I managed to convince two successful entrepreneurs — after multiple pitch meetings and business plan revisions — to invest in my media company, despite the fact that I knew nearly nothing about media.

What I wanted was to create the leading online men’s lifestyle magazine, complete with highlights on where to eat, what to wear, where to travel — and I called it Debonair. The idea was much more novel in the early 2000’s before the flood of publications now devoted to gents — and the idea was good (Thrills and Urban Daddy launched similarly oriented sites shortly after to much success).
They wrote me a check for $100,000 and just like that I was in business. But contrary to my mistaken notion, it wasn’t as simple as having the seed money, building the site and just watching everything fall into place. I believed that, if you build it they will come. I wasn’t popping champagne and toasting with the big boys like I thought I’d be. Not even close. The next two years were trying times, and I was swimming in a sea of startups that knew more than I did.

I poured every dollar I had into a fancy website with what I believed were all the right bells and whistles and pricey photography that had made glossy magazines so sought after and I figured that was all it would take. When the traffic didn’t come, I blamed it on the site design, the logo, the font, the layout, the photos. I became victim to the “better is the enemy of best” syndrome, redoing the same thing over and over and over again trying to perfect it for the public. By the time I bypassed the fluff changes and figured out search engine optimization, pay-per-click, buying lists and marketing — it was too late.
I lost every last cent of my seed money, and Debonair flopped.

If you build it they will come so become a visionary

Five years later, I tried again. This time with Sourcing Journal, a trade publication.
Unless your jeans have three legs, it isn’t a new idea. If you want to build a brand, build it. Forget the wealthy heirs to family businesses or those who get large venture capital funding. If that isn’t you, like it wasn’t me, you will have to be a doer and figure it out. Go get some orders, no matter what product you have. Borrow money for purchase order financing to produce the product and pay the too-high rates if need be. Be scrappy, be an entrepreneur, make it happen.

Focus on distribution. Technology has changed the game, so use it to help get the word out there, build hype and sell, sell, sell. Do not wait for the people to come because you could be waiting a long time. Knock down the proverbial door and keep going. And when you get that order from Barneys, or Macy’s or Bed Bath and Beyond, call me. I’d be happy to make that product for you.
Not because you built it, but because you got it built it, and they did not come. hem to come proving that, if you build it they will come.

Here Are Five Reasons That, If You Build It They Will Come.

1. Make sure that there is a need for what you are building. If you are a startup company. Do your research, know the demographics of your target market.
2. Be prepared to keep at it until you win. If something does not work, change your approach. If that does not work, change it again. Keep changing your approach until you win. There is a winning solution and that is, lucid dreaming! Most people give up when success is just around the corner. Don't let fear sidetrack you.
3. You must see the vision. If you don’t see it, you can never be positive that you will win. It will be like a pie in the sky. Something hoped for, but unattainable.
4. You must have a burning desire to win. You live the phrase “failure is not an option.” The desire must consume you. There is no better example of this than the Sylvester Stallone story. Sylvester refused $100,000 for his script “Rocky” when he had no money to eat. He then sold his dog for $50.00 to buy food. His burning desire was to star in his screen play. He built it and they came!
5. Keep hitting the Anvil. Do something every day that brings you closer to your “field of dreams.”

Additional Resources:

https://myhelps.us/principle-1-keep-your-vision-in-front-of-you/