Why You Should Sponsor The Transform Your Mind Radio show and Podcast.
`The mission of the, Transform your mind, Radio, and, podcast is to positively empower women around the world to improve their lives by Transforming their minds. To Help women use faith and belief that they can make their dreams a reality.
Tune in every Wednesday at 5 pm on the afternoon Drive www.wdjyfm.com
Why Sponsor This Podcast?
I asked the question on Quora ‘Why was podcast marketing was on the rise”
How much does it cost to sponsor a podcast? Rates are charges according to the download numbers. See the chart below.
Apple podcast Ads and Spotify podcast Ads,
See this article about Apple podcast Ads on Quora
Simply put, because audience is large, consuming, podcasts, frequently, in variety, and much longer than other media. Best yet, this audience continues to grow year over year.
Podcast, creators in turn provide not only variety but also depth of conversations so advertisers can pick exactly the audience they want, and activate a very relevant message to that particular message.
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The facts and details:
- Large audience: in the US alone, 40+ million people listen to podcasts on a weekly basis. Almost 70 million on a monthly basis!
- Growing audience in all demographics: year over year growth of 20–25% in all demographics and ages
- Variety of shows and episodes: for the people that watch, the average number of podcasts watched is 3+, and the average number of episodes is 5+ on a weekly basis
- Long exposure: average duration of an episode being around 1 Hour, that means that Podcast listeners spend on average 5 hours listening to audio weekly. Compare that to the (continually plunging) number of hours spent on newspaper, magazine, radio, and TV… very competitive
- Personable like never before: the Podcast experience is a very intimate one. People are either adding colors to the stories they are told, putting themselves into the topics, or having their questions answered. It’s a new level of connection to media
As a podcast sponsor your message will have a clearly defined audience
- Podcasts have clearly defined audiences: with other media, specially broadcast, marketers were speaking to larger audiences, but also very diverse. Only mass-adoption products would make economical sense for advertising.
- So we can tell ever more relevant stories and thus powerful messages: With, podcasts, interests are narrowly defined. This is a marketer’s heaven: tell an unique, crisp, interesting idea to an audience that is known. This message specificity will drive massive action: Product consideration and purchase, adherence to social communities, and increased loyalty and recommendation.
Here are the top 30 Brands that sponsor podcasts in 2023
- Mint Mobile
- Chumba Casino
- Capital One
- IBM Corporation
- Express VPN
- State Farm
- Draft Kings
- Rosetta Stone
- Gen Digital
- Bank of America Corporation
- Purdue University
- My Pillow
- Luckyland slots
This episode is brought to you by BetterHelp.’ Is something preventing you from achieving your goals? • Are you aware of what is interfering with your happiness? Speaking with a therapist gives you clarity on what’s keeping you from success. Head over to BetterHelp.com/transformyourmind
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BetterHelp offers Licensed professional counselors who are specialized in: Depression, Stress, Anxiety Relationships, Sleeping disorders, Trauma, Anger, family conflicts, LGBT, Grief and Self esteem issues.
The service is available for clients worldwide and is affordable.
Listen, I want you to start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp.com/transformyourmind. Join over 1 million people who have taken charge of their mental health.
Promising Future For Brands That Sponsor Podcasts
I see a promising future for, podcasts, and, podcast sponsors, the opportunity to connect with people in a personable yet scalable way.
As a, podcast sponsor, for the Transform Your Mind Radio Hour and podcast. Your message will be heard on the radio by more than 30,000 + weekly listeners, and more than 400,000 monthly listeners on all podcast players, including iTunes podcast, Tunein, Stitcher, Google Play Spotify, Castbox, Soundcloud, iHeart Radio, and on my YouTube video Channel, Apple, Spotify, Google, Amazon, Pandora, iHeart Radio, TuneIn + Alexa, Podcast Addict, Podchaser, Pocket Casts, Deezer, Listen Notes, Player FM and Blog.
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For rates please check out Advertisecast https://www.advertisecast.com/TransformyourMind
About this Podcast and our audience
The Transform your Mind radio and, podcast, airs every week on the afternoon drive 5 pm to 6 pm on WDJY 99.1 FM, in the Metro Atlanta area and on the internet on internet radio at www.wdjyfm.com. The target audience are minority women between the ages of 25 to 55 years old who want to improve the quality of their lives through Life coaching and a Mindset shift.
What is a sponsor of a podcast
Podcasting is one of the most talked-about forms of modern entertainment, because it combines the advantages of on-demand digital media and mobile in a format that is singularly intimate.
Why Brands that sponsor podcasts do so
- Brands that sponsor podcasts, do so for the following reasons:
- Podcast listeners, are educated. Have a Bachelor’s degree or higher and read a lot
- 32% of them listen while they work out
- 52% listen in the car
- 37% listen while taking public transportation
- 46% listen while travelling
- 40% listen while walking, running or biking
- Podcast listeners, are loyal, 88% listen to all episodes
- Podcast listeners, are engaged, 61% of them buy something they heard about on a, podcast AD.
- More women are listening to, podcasts
- Sponsor this, podcast because African Americans are a growing, podcast, demographic.
- Millennial’s are the most desirable age demographic
- Repetition is key.
- One spot, one time, on one show simply won’t generate the results you’re after. Sponsor this, podcast for a series of shows and build brand awareness.
- “Ideally, find a host/show which you feel is a good fit and commit for a year. Gather data on how your customers found you, and run the numbers at around month nine when you’re determining whether or not to renew.”
How much do podcast Ads cost
AdvertiserCast released the following average rates based on the reporting data for nearly 3,000 podcasts. For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is about $18. For a 60-second ad, the cost per mile is about $25.
So, if you’re looking to reach 10,000 listeners and you need one spot for a 30-second ad, you’re looking at about $180. For the same reach, but a longer ad of 60 seconds, the estimated cost according to their industry average is $250.
Podchaser’s average rates for ad spots are more or less the same as AdvertiserCast’s data. For a 25-second pre-roll ad spot, they reveal that you’ll pay about $15 CPM. A mid-roll ad that can be as long as 60 seconds will cost you double that, while a 25-second post-roll ad will work out the cheapest at about $10 CPM on average.
On the other hand, The Atlantic suggests that podcast ad rates can be as much as $40 per 1,000 listeners, while other online sources suggest that it can be as high as $50.
Podchaser also lists average ad costs for podcasts that generate a lot of listeners. According to their data, you can expect to pay anything from $1,000 to $3,000 to purchase an ad on a podcast that generates 100,000 listens.
PODCAST ADS DELIVER EFFECTIVE RESULTS
PODCAST LISTENERS, BUY PRODUCTS
FROM, PODCAST SPONSORED, ADS
61% of, podcast listeners, say that they bought something after hearing an ad on our shows.
SPONSOR A PODCAST AND DRIVE MORE ENGAGEMENT TO YOUR BRAND
In a three month head-to-head test against radio, Sling Media found 2 – 3 times more engagement from their podcast ads.
PODCAST SPONSOR PRICING RATES FOR THE TRANSFORM YOUR MIND PODCAST
Or contact Myrna Young directly @ Myoung353@gmail.com