business, podcast

How to Get Sponsors for Your New Podcast

November 3, 2026
Myrna Morris Young
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Here are my tips on how to get sponsors for your podcast. When I first started the Transform Your Mind Podcast, my first paying podcast sponsor outside of Fiverr Ads found me on YouTube.

Ana Luisa Jewelry reached out to me for a collaboration and paid me $1,800 for a package of 4 advertising spots. I was able to pick my jewelry pieces, and I still wear them today. Ana Luisa was attracted to my content and my professionalism even at that early stage.

That experience shaped how I think about podcast sponsorship. Your audience numbers matter, but they are only part of what you bring to an advertiser. Your choice of guests, your interview skills, and the way you present your show can also give a business a reason to work with you.

If you are wondering how to attract sponsors to your new podcast, start by creating something you can confidently invite a brand to be part of. Then find businesses that fit your audience and give them an attractive way to try advertising with you.

How to Get Sponsors: Make Your Podcast Worth Sponsoring

I have always been strict about content on Transform Your Mind. I interview guests I believe have something important to say.

That standard matters. A guest might have something to promote, but the conversation still needs to give my listeners something valuable.

This is why midroll Ads re so valuable because the listeners are invested in the conversation.

I also consider my interview skills one of my strengths. Asking thoughtful questions and helping a guest explain their ideas clearly make a difference in the quality of the show and make listeners listen longer.

When Ana Luisa Jewelry approached me, I was getting traction on YouTube. They had a way to watch me work and assess whether my content and personal presentation suited their brand. A tip for the ladies, Look Your Best!

Let Your Episodes Demonstrate Your Professionalism

A potential podcast sponsor should be able to watch or listen to your show and understand what they would be supporting.

For a new podcaster, I would focus on:

You cannot promise an advertiser a large audience you haven’t built yet. You can show them the quality of your work.

Find Potential Podcast Sponsors Where They Already Spend Time

How to get sponsors for your podcast: You do not have to wait for a sponsor to discover you.

My first sponsor came to me, but my advice to someone starting today is to build a list of businesses and begin reaching out.

Start by figuring out where potential sponsors spend time online. Social media, industry blogs, and discussions on forums such as Reddit or Quora can help you discover businesses connected to your subject.

Use those spaces to learn. Which companies keep appearing? What products are people discussing? Which businesses serve the same people you want to reach?

How To Get Sponsors for your Podcast: Build a Focused Sponsor List

If your podcast covers health and wellness, for example, look for businesses whose products relate to the conversations you already have. If your show helps entrepreneurs, look for services those listeners might use.

For each potential sponsor, write down:

The reason for the fit is important. “You sell a product my listeners may need” gives you a stronger starting point than simply asking whether a company wants to buy an ad.

Give Podcast Sponsors an Attractive First Offer

When your podcast is new and your downloads are still low, I believe your starting price should reflect that.

You want to make it easier for a business to test your show. An introductory package can help you begin building relationships and experience.

One approach I use is including a free pre-roll with a paid mid-roll. A pre-roll runs near the beginning of an episode, while a mid-roll runs during the episode.

The advertiser pays for one placement and receives additional exposure.

You could also consider a limited introductory offer, such as buying one placement and receiving two additional placements. The exact offer depends on what you can reasonably deliver.

Make the Podcast Sponsorship Package Clear

An attractive offer still needs clear terms. Explain:

My first $1,800 sponsorship is my experience, not a price every new podcaster should expect. Your offer needs to make sense for your audience size, your content, and the placements you can provide.

The goal is to create a useful first opportunity for both you and the advertiser.

Use Your First Podcast Sponsorship to Build Credibility

I believe having podcast sponsors helps attract more sponsors.

Once you have worked with an advertiser, you have something concrete to show the next business. You can share an example of an ad, explain how you delivered the campaign, and demonstrate how you incorporate a sponsor into your content.

That is one reason I encourage new podcasters to think about getting started with an accessible offer.

However, do not promise sales you cannot guarantee. Be clear about your current audience and what the advertiser is purchasing. Your professionalism includes setting honest expectations.

Choose Podcast Sponsors That Represent Your Values

Being open to sponsors does not mean accepting every offer.

I have been approached about smoking ads, and I turned them down. Since do not smoke, and promoting smoking does not represent my values.

I have also been approached about pregnancy-related advertising. As a menopausal woman, that is not a natural fit for my own experience or the kind of personal endorsement I would feel comfortable giving.

My advice is to use common sense. When you are starting, you may want to consider a range of opportunities, but you still need boundaries.

Protect the Trust You Are Building

Before accepting a podcast sponsor, ask yourself:

Your reputation matters beyond the value of a single advertising deal. Choose podcast sponsors you can represent with confidence.

Give Advertisers More Value From the Tools You Already Have

I try to give my advertisers value beyond the podcast placement they purchased.

Depending on the campaign, I may also include them on YouTube, on my blog, on the radio, or sometimes on television.

Not every podcaster has all those outlets. You do not need to copy my distribution to apply the principle: look at what is already in your toolkit and consider what useful extra you can provide.

For a new podcaster, that might mean:

Choose extras you can deliver consistently. A small, useful addition is better than a package full of promises you struggle to fulfill.

How to Get Sponsors: What My Two-Year Shopify Sponsorship Taught Me

Shopify was one of my early sponsors through a marketing agency, YAP Media, the sponsorship Ads continued every week for two years.

One thing I believe helped that relationship was the effort I put into a video ad. I drew on my previous experience having a Shopify store and created a video around selling products through the platform.

I was not operating a Shopify store at the time of that campaign. My experience with it came from an earlier period, and that distinction matters when describing how you have used a sponsor’s product.

The advertiser liked the video. I cannot say that one ad was the only reason the sponsorship lasted two years, but I believe the personal, creative approach contributed.

How to Get Sponsors: Make Your Ad Spots Specific and Honest

That experience reinforced something for me. Put thought into how you present the sponsor and be invested in the sponsor getting ROI on his Ad spend.

If you have used a product, explain your actual experience. How did the product benefit you. If you are demonstrating something, make the demonstration clear.

A relevant story or example gives you something more specific to say than a generic sales message. It also lets you bring the same communication skills to an advertisement that you bring to an interview.

Start With a Show You Are Proud to Pitch

My first sponsor discovered me through YouTube because my content and professionalism caught their attention. My longer sponsorship relationships taught me the importance of adding value and putting effort into the advertising itself.

For a new podcaster, my advice is to focus on the work you can do now:

You do not control when a sponsor will say yes. You do control the quality of your show, the relevance of your offer, and how well you look after the advertisers who give you an opportunity.

Additional Resources

Partner With Transform Your Mind

My approach to sponsorship is built on relevant content, thoughtful storytelling, and giving advertisers value across the platforms I’ve developed.

Through Transform Your Mind, I offer brands opportunities to connect with an audience interested in mindset, mental health, trauma recovery, and longevity. Partnership options include podcast advertising and sponsored brand interviews, with packages that can extend your message across additional channels.

If your brand aligns with these conversations, explore Transform Your Mind brand partnership opportunities⁠.