Podcast Sponsor: Transform Your Mind Radio show and Podcast.

`The mission of the, Transform your mind, Radio and podcast is to positively empower women around the world to improve their lives by Transforming their minds. To Help women use faith and belief that they can make their dreams a reality.

Tune in every Wednesday at 5 pm on the afternoon Drive  www.wdjyfm.com 

How Do Podcast Sponsorship work?

I asked the question on Quora ‘Why was podcast marketing was on the rise” 

Simply put, because audience is large, consuming podcasts frequently, in variety, and much longer than other media. Best yet, this audience continues to grow year over year.

Podcast creators in turn provide not only variety but also depth of conversations so advertisers can pick exactly the audience they want, and activate a very relevant message to that particular message.

Benefits of Podcast Sponsors

• Large audience: in the US alone, 40+ million people listen to podcasts on a weekly basis. Almost 70 million on a monthly basis!
• Growing audience in all demographics: year over year growth of 20–25% in all demographics and ages
• Variety of shows and episodes: for the people that watch, the average number of podcasts watched is 3+, and the average number of episodes is 5+ on a weekly basis
• Long exposure: average duration of an episode being around 1 Hour, that means that Podcast listeners spend on average 5 hours listening to audio weekly. Compare that to the (continually plunging) number of hours spent on newspaper, magazine, radio, and TV… very competitive
• Personable like never before: the Podcast experience is a very intimate one. People are either adding colors to the stories they are told, putting themselves into the topics, or having their questions answered. It’s a new level of connection to media

As a, podcast sponsor, this is a compelling case to consider podcasts as media vehicle investment:

• Finally, clearly defined audiences: with other media, specially broadcast, marketers were speaking to larger audiences, but also very diverse. Only mass-adoption products would make economical sense for advertising.
• So we can tell ever more relevant stories and thus powerful messages: With podcasts, interests are narrowly defined. This is a marketer’s heaven: tell an unique, crisp, interesting idea to an audience that is known. This message specificity will drive massive action: Product consideration and purchase, adherence to social communities, and increased loyalty and recommendation.

I see a promising future for podcasts and, podcast sponsors, the opportunity to connect with people in a personable yet scalable way.

As a, podcast sponsor,  for the Transform Your Mind Radio Hour and podcast. Your message will be heard by more than 60,000 weekly podcast listeners, including  iTunes podcast, Tunein, Spotify, Castbox,  iHeart Radio, and on my YouTube video Channel, and  Blog. Check out our,  podcast sponsor,  packages and rates below.

https://www.youtube.com/channel/UC8p2lfxF2GhOihRv8N3EZeA