Transform Your Mind Podcast

Podcast Sponsor, Transform Your Mind Radio show and Podcast.

Podcast sponsor, is growing as advertisers fall in love with the intimacy of podcast listeners.  Traditional radio does not have the ability to be replayed. If the listener misses my radio broadcast at 5.00 pm on Wednesday, they can’t go on line and retrieve. That is why podcasting and podcast sponsorship, is a media format on the rise. As the media habits of the population go from traditional TV and Radio to specialty YouTube-channels and podcasts, the possibility to reach your niche audience has become easier than ever. Podcast listeners and, podcast sponsor,  has grown in the general population the last years and is forecasted to boom in the coming years. The Transform Your Mind with Coach Myrna was the #1 ranking podcast in my category on iTunes.  Listeners can also tune in via Google Play, Sticher and TuneIn radio and iHeart radio.

I asked the question on Quora ‘Why was podcast marketing was on the rise” 

Here is the answer from Andre Piazza

Simply put, because audience is large, consuming podcasts frequently, in variety, and much longer than other media. Best yet, this audience continues to grow year over year.

Podcast creators in turn provide not only variety but also depth of conversations so advertisers can pick exactly the audience they want, and activate a very relecant message to that particular message.

The facts and details:

  • Large audience: in the US alone, 40+ million people listen to podcasts on a weekly basis. Almost 70 million on a monthly basis!
  • Growing audience in all demographics: year over year growth of 20–25% in all demographics and ages
  • Variety of shows and episodes: for the people that watch, the average number of podcasts watched is 3+, and the average number of episodes is 5+ on a weekly basis
  • Long exposure: average duration of an episode being around 1 Hour, that means that Podcast listeners spend on average 5 hours listening to audio weekly. Compare that to the (continually plunging) number of hours spent on newspaper, magazine, radio, and TV… very competitive
  • Personable like never before: the Podcast experience is a very intimate one. People are either adding colors to the stories they are told, putting themselves into the topics, or having their questions answered. It’s a new level of connection to media

As a podcast sponsor, this is a compelling case to consider podcasts as media vehicle investment:

  • Finally, clearly defined audiences: with other media, specially broadcast, marketers were speaking to larger audiences, but also very diverse. Only mass-adoption products would make economical sense for advertising.
  • So we can tell ever more relevant stories and thus powerful messages: With podcasts, interests are narrowly defined. This is a marketer’s heaven: tell an unique, crisp, interesting idea to an audience that is known. This message specificity will drive massive action: Product consideration and purchase, adherence to social communities, and increased loyalty and recommendation.

I see a promising future for podcasts and podcast sponsors, the opportunity to connect with people in a personable yet scalable way.

#1 iTunes Rank

As a, podcast sponsor,  for the Mindset Transformation radio show and podcast. Your message will be heard on the radio by more than  12,000 weekly listeners, on my iTunes podcast, Tunein, Sticher, Google Play and on my YouTube video Channel, and  Blog. Check out our,  podcast sponsor,  packages and rates below.

About the show and our audience

(The Transform your Mind radio and podcast, airs every week on the afternoon drive 5 pm to 6 pm on WDJY 99.1 FM, in the greater Atlanta area and on the internet on internet radio at www.wdjyfm.com. The target audience is women between the ages of 18  to 55 years old who want to improve the quality of their lives through Life coaching and a Mindset shift.)

Growth

205,000
Hype Media Global Stations cumulative Listeners

Listeners per episode

12,000 weekly listeners WDJY 99.1 FM – Mindset Transformation radio

5,000 monthly podcast downloads from all players – Transform your Mind podcast

Internet and Podcast Demographics

205,000
Stations cumulative
Listeners

Why Sponsor The Transform Your Mind Radio Show and Podcast

WHY PODCASTS ARE GREAT

Podcasting is one of the most talked-about forms of modern entertainment, because it combines the advantages of on-demand digital media and mobile in a format that is singularly intimate.

Why Podcast Sponsor, Ads work

  • Podcast listeners are educated. Have a Bachelor’s degree or higher and read a lot
  • 32% of them listen while they work out
  • 52% listen in the car
  • 37% listen while taking public transportation
  • 46% listen while travelling
  • 40% listen while walking, running or biking
  • Podcast listeners are loyal, 88% listen to all episodes
  • Podcast listeners are engaged, 61% of them buy something they heard about on a podcast AD
  • More women are listening to podcasts
  • African Americans are a growing podcast demographic
  • Millennial’s are the most desirable age demographic

 

  • Repetition is key.
  • One spot, one time, on one show simply won’t generate the results you’re after.

 

  • “Ideally, find a host/show which you feel is a good fit and commit for a year. Gather data on how your customers found you, and run the numbers at around month nine when you’re determining whether or not to renew.”
    – Greg Scown, Smile Software

Defining Success: Performance Indicators

To define success and best evaluate your test, it’s important to know what your performance indicators and desired outcomes are.

Are you driving traffic to your website? Are you looking to boost sales? Are you trying to increase awareness of your brand? Do you measure that awareness on social media?

Your indicators will probably be some mix of these and others, but likely will vary based upon your campaign type.

  • Evergreen advertising: Your podcast sponsor, message will be in print on my  blog and YouTube Channel,

  • As well as repeat radio shows and podcast downloads.

The Details

All PODCAST SPONSORS, GET:

  • Host pre-roll intro at the beginning of show and

  • Mid-roll AD, 30 to 60 sec Mp3 commercial, played during the 2 breaks

PODCAST SPONSOR, Pricing and packages:

Package #1

4*60 sec commercials/ 2 per show for 2 shows.

Mid – roll and Pre-roll, Played at 2 breaks on the Radio/ Podcast

Price $50.00

Buy Now

Package #2

10*60 sec commercials for 5 shows.

Played at 2 mid-roll breaks and pre-roll for 5 shows on the Radio/Podcast

Price $100.00

Buy Now

PODCAST SPONSOR, ADS DELIVER EFFECTIVE RESULTS

LISTENERS BUY PRODUCTS
FROM PODCAST SPONSOR, ADS

61% of podcast listeners say that they bought something after hearing an ad on our shows.

 

PODCAST SPONSOR, DRIVE MORE ENGAGEMENT

In a three month head-to-head test against radio, Sling Media found 2 – 3 times more engagement from their podcast ads.

OUR PODCAST SPONSOR, PACKAGES

When our, podcast sponsors,  endorse an episode, it sends a message to the listeners that you value personal development and positive change.